SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
The Impact of Marketing Mix on the Competitive Advantage of the SME Sector in the Al Buraimi Governorate in Oman
12 references·9 citing·43 second hop
The Impact of Marketing Mix on the Competitive Advantage of the SME Sector in the Al Buraimi Governorate in Oman (2018)The Impact of Marketing Mix on the Compet…The (r)evolution of wine marketing mix: From the 4Ps to the 4Es (2015)The (r)evolution of wine mark…Customer engagement, buyer‐seller relationships, and social media (2012)Customer engagement, buyer‐se…International Hospitality Management (2009)International Hospitality Man…A Review of Marketing Mix: 4Ps or More? (2009)A Review of Marketing Mix: 4P…No intente hacer esto en otro país (2008)No intente hacer esto en otro…Competing on analytics: the new science of winning (2007)Competing on analytics: the n…Pricing objectives and pricing methods in the services sector (2005)Pricing objectives and pricin…Corporate Associations and Consumer Product Responses: The Moderating Role of Corporate Brand Dominance (2005)Corporate Associations and Co…Strategic Management Theory: An Integrated Approach (2003)Strategic Management Theory: …Product services: from a service supporting the product to a service supporting the client (2001)Product services: from a serv…Marketing: An introduction (1992)Marketing: An introductionCompetitive Advantage: Creating and Sustaining Superior Performance (1985)Competitive Advantage: Creati…Impact of marketing mix elements on the brand equity of online food delivery services: an emerging economy perspective (2024)Impact of marketing mix eleme…The Strategic Role of Human Resource Management in Achieving Organisational Goals (2023)The Strategic Role of Human R…How Digital Marketing Through IMC influences Brand Retail and Brand Loyalty (2023)How Digital Marketing Through…Spiritual Tourism Transition: An Ethos of Hope during COVID-19 Crisis from Indian Perspectives (2022)Spiritual Tourism Transition:…Business Analytics and Competitive Advantage for SMEs in UAE: A Mediating Role of Technology Assets (2022)Business Analytics and Compet…Transformational leadership and organizational performance of Omani SMEs: the role of market orientation (2021)Transformational leadership a…Marketing Mix on Customer Loyalty at Coffee Shop in Bandung (2021)Marketing Mix on Customer Loy…Empirical Analysis on Corporate Transparency, Competitive Advantage, and Performance: An Insight of Muscat Securities Market (2021)Empirical Analysis on Corpora…Analysis of Marketing Mix on Consumer Loyalty: Empirical Study of Customer Satisfaction of Local Product (2021)Analysis of Marketing Mix on …Marketing Research (1970)Marketing Research: Methodological Foundations (1977)Review of Psychometric theory (2nd ed.). (1979)Value‐informed pricing in its organizational context: literature review, conceptual framework, and directions for future research (2007)Relating price strategies and price‐setting practices (2013)Neuromarketing aspect of tourısm pricing psychology (2017)Principles of Marketing (1972)Marketing management: analysis. planning. implementation and control (2000)Towards a service-based business model – Key aspects for future competitive advantage (2010)Servitization: A contemporary thematic review of four major research streams (2019)Internet of things technologies, digital servitization and business model innovation in BtoB manufacturing firms (2020)Marketing Management: Analysis, Planning and Control (1973)From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing (1994)Masstige marketing redefined and mapped (2015)Marketing mix, customer value, and customer loyalty in social commerce (2017)Reframing place promotion, place marketing, and place branding - moving beyond conceptual confusion (2017)The Nature of the Firm (1937)The Economic Institutions of Capitalism (1987)The Commitment-Trust Theory of Relationship Marketing (1994)Social media competitive analysis and text mining: A case study in the pizza industry (2013)A Generalized Multidimensional Scale for Measuring Customer Engagement (2014)Social media engagement behaviour: a uses and gratifications perspective (2015)Building Strong Brands (1995)The Company and the Product: Corporate Associations and Consumer Product Responses (1997)Corporate Social Responsibility, Customer Satisfaction, and Market Value (2006)How can corporate social responsibility activities create value for stakeholders? A systematic review (2010)The Impact of Corporate Sustainability on Organizational Processes and Performance (2014)Advances in Consumer Research (2025)Knowledge relatedness and the performance of multibusiness firms (2004)Applicability of the resource-based and dynamic-capability views under environmental volatility (2009)Stakeholder theory: issues to resolve (2011)Economic growth with coal, oil and renewable energy consumption in China: Prospects for fuel substitution (2014)Festival attributes and perceptions: A meta-analysis of relationships with satisfaction and loyalty (2017)Outward FDI and profitability of emerging economy firms: Diversifying from home resource dependence in early stage internationalization (2019)A decade of corporate women: some progress in the boardroom,none in the executive suite (1999)Using a revised importance–performance analysis approach: The case of Taiwanese hot springs tourism (2006)Influence of brand signature, brand awareness, brand attitude, brand reputation on hotel industry’s brand performance (2018)THE IMPACT OF HUMAN RESOURCE MANAGEMENT PRACTICES ON TURNOVER, PRODUCTIVITY, AND CORPORATE FINANCIAL PERFORMANCE. (1995)Toward a New Conception of the Environment-Competitiveness Relationship (1995)Exploring internal stickiness: Impediments to the transfer of best practice within the firm (1996)Closing the Marketing Capabilities Gap (2011)Algorithm Aversion: People Erroneously Avoid Algorithms after Seeing Them Err (2014)Critical analysis of Big Data challenges and analytical methods (2016)
this work references cited by second hop

References

  • 1985Competitive Advantage: Creating and Sustaining Superior Performance14,723 cited
  • 2012Customer engagement, buyer‐seller relationships, and social media1,388 cited
  • 2007Competing on analytics: the new science of winning941 cited
  • 2003Strategic Management Theory: An Integrated Approach830 cited
  • 2005Corporate Associations and Consumer Product Responses: The Moderating Role of Corporate Brand Dominance744 cited
  • 1992Marketing: An introduction615 cited
  • 2001Product services: from a service supporting the product to a service supporting the client535 cited
  • 2009A Review of Marketing Mix: 4Ps or More?345 cited
  • 2005Pricing objectives and pricing methods in the services sector144 cited
  • 2008No intente hacer esto en otro país131 cited
  • 2015The (r)evolution of wine marketing mix: From the 4Ps to the 4Es79 cited
  • 2009International Hospitality Management11 cited

Cited by

  • 2021Empirical Analysis on Corporate Transparency, Competitive Advantage, and Performance: An Insight of Muscat Securities Market65 cited
  • 2022Business Analytics and Competitive Advantage for SMEs in UAE: A Mediating Role of Technology Assets62 cited
  • 2021Transformational leadership and organizational performance of Omani SMEs: the role of market orientation

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

31 cited
  • 2023The Strategic Role of Human Resource Management in Achieving Organisational Goals25 cited
  • 2021Marketing Mix on Customer Loyalty at Coffee Shop in Bandung16 cited
  • 2024Impact of marketing mix elements on the brand equity of online food delivery services: an emerging economy perspective10 cited
  • 2023How Digital Marketing Through IMC influences Brand Retail and Brand Loyalty10 cited
  • 2021Analysis of Marketing Mix on Consumer Loyalty: Empirical Study of Customer Satisfaction of Local Product10 cited
  • 2022Spiritual Tourism Transition: An Ethos of Hope during COVID-19 Crisis from Indian Perspectives3 cited