this work references cited by second hopReferences
- 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
- 2008Handbook of Personality: Theory and Research7,847 cited
- 1990Personality Structure: Emergence of the Five-Factor Model6,442 cited
- 1997Dimensions of Brand Personality5,056 cited
- 1999A model of destination image formation3,555 cited
- 1999Building Brand Image Through Event Sponsorship: The Role of Image Transfer1,041 cited
- 2012Symbols for Sale1,005 cited
- 2004CONGRUENCE EFFECTS IN SPONSORSHIP: The Mediating Role of Sponsor Credibility and Consumer Attributions of Sponsor Motive972 cited
- 2001Consumption symbols as carriers of culture: A study of Japanese and Spanish brand personality constucts.921 cited
- 1997A model of image creation and image transfer in event sponsorship762 cited
- 2003Do brand personality scales really measure brand personality?755 cited
- 1998An International Review of Sponsorship Research710 cited
- 2010Effects of brand personality on brand trust and brand affect547 cited
- 1998‘Strategic brand management’529 cited
- 2008Consumer Behavior: Buying, Having and Being471 cited
Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work