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BRAND EQUITY IN AGRIBUSINESS: BRAZILIAN CONSUMER PERCEPTIONS OF PORK PRODUCTS
16 references·2 citing·37 second hop
BRAND EQUITY IN AGRIBUSINESS: BRAZILIAN CONSUMER PERCEPTIONS OF PORK PRODUCTS (2018)BRAND EQUITY IN AGRIBUSINESS: BRAZILIAN C…Exploratory Structural Equation Modeling: An Integration of the Best Features of Exploratory and Confirmatory Factor Analysis (2013)Exploratory Structural Equati…Are Consumers Really Willing to Pay More for a Favorable Country Image? A Study of Country-of-Origin Effects on Willingness to Pay (2011)Are Consumers Really Willing …Transformation of Markets for Agricultural Output in Developing Countries Since 1950: How Has Thinking Changed? (2007)Transformation of Markets for…Country‐of‐origin and brand effects on consumers’ evaluations of cruise lines (2002)Country‐of‐origin and brand e…Strategic Brand Management: Building, Measuring, and Managing Brand Equity. (2000)Strategic Brand Management: B…Reporting Analyses of Covariance Structures (2000)Reporting Analyses of Covaria…An Examination of Selected Marketing Mix Elements and Brand Equity (2000)An Examination of Selected Ma…Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Strategic Brand Management: B…Viability of exploratory factor analysis as a precursor to confirmatory factor analysis (1996)Viability of exploratory fact…Measuring Brand Equity Across Products and Markets (1996)Measuring Brand Equity Across…Market Orientation: Antecedents and Consequences (1993)Market Orientation: Anteceden…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Structural Model Evaluation and Modification: An Interval Estimation Approach (1990)Structural Model Evaluation a…Evaluation of goodness-of-fit indices for structural equation models. (1989)Evaluation of goodness-of-fit…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…Marketing Research: Methodological Foundations (1977)Marketing Research: Methodolo…Valores Hedónicos-Emocionales y el Comportamiento de Compra: desde la percepción del consumidor de mezcal (2024)Valores Hedónicos-Emocionales…Effect of Production Process and Attitudes on the Intent to Buy Sustainable Beef (2019)Effect of Production Process …Building Strong Brands (1995)The Effect of Corporate Social Responsibility on Customer Donations to Corporate-Supported Nonprofits (2004)Brands and Branding: Research Findings and Future Priorities (2006)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)Aspects of Scientific Explanation. (1966)Significance tests and goodness of fit in the analysis of covariance structures. (1980)Goodness-of-fit indexes in confirmatory factor analysis: The effect of sample size. (1988)Applications of structural equation modeling in marketing and consumer research: A review (1996)The Sources of Four Commonly Reported Cutoff Criteria (2006)CB-SEM vs PLS-SEM methods for research in social sciences and technology forecasting (2021)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Upper Echelons: The Organization as a Reflection of Its Top Managers (1984)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis (1993)THE ANTECEDENTS, CONSEQUENCES, AND MEDIATING ROLE OF ORGANIZATIONAL AMBIDEXTERITY. (2004)Exploratory Innovation, Exploitative Innovation, and Performance: Effects of Organizational Antecedents and Environmental Moderators (2006)Structural equation modeling in practice: A review and recommended two-step approach. 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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1990Structural Model Evaluation and Modification: An Interval Estimation Approach7,390 cited
  • 1993Market Orientation: Antecedents and Consequences7,032 cited
  • 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
  • 1977Marketing Research: Methodological Foundations4,351 cited
  • 1996Measuring Brand Equity Across Products and Markets3,591 cited
  • 2000An Examination of Selected Marketing Mix Elements and Brand Equity3,370 cited
  • 2000Strategic Brand Management: Building, Measuring, and Managing Brand Equity.3,261 cited
  • 1989Evaluation of goodness-of-fit indices for structural equation models.2,925 cited
  • 2013Exploratory Structural Equation Modeling: An Integration of the Best Features of Exploratory and Confirmatory Factor Analysis1,807 cited
  • 1996Viability of exploratory factor analysis as a precursor to confirmatory factor analysis732 cited
  • 2000Reporting Analyses of Covariance Structures655 cited
  • 2011Are Consumers Really Willing to Pay More for a Favorable Country Image? A Study of Country-of-Origin Effects on Willingness to Pay318 cited

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  • 2007Transformation of Markets for Agricultural Output in Developing Countries Since 1950: How Has Thinking Changed?283 cited
  • 2002Country‐of‐origin and brand effects on consumers’ evaluations of cruise lines254 cited
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    • 2019Effect of Production Process and Attitudes on the Intent to Buy Sustainable Beef12 cited
    • 2024Valores Hedónicos-Emocionales y el Comportamiento de Compra: desde la percepción del consumidor de mezcal0 cited