SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Assessing the consumer-based brand equity of news media firms: a new validated scale
16 references·1 citing·37 second hop
Assessing the consumer-based brand equity of news media firms: a new validated scale (2018)Assessing the consumer-based brand equity…Developing e-service quality scales: A literature review (2010)Developing e-service quality …Consumer-Based Brand Equity Conceptualisation and Measurement (2010)Consumer-Based Brand Equity C…Essentials of Corporate Communication (2007)Essentials of Corporate Commu…Brands and Branding: Research Findings and Future Priorities (2006)Brands and Branding: Research…Consumer‐based brand equity: improving the measurement – empirical evidence (2005)Consumer‐based brand equity: …The marketing advantages of strong brands (2003)The marketing advantages of s…eTailQ: dimensionalizing, measuring and predicting etail quality (2003)eTailQ: dimensionalizing, mea…Developing and validating measures of facets of customer-based brand equity (2003)Developing and validating mea…Developing and validating a multidimensional consumer-based brand equity scale (2001)Developing and validating a m…Uses and Gratifications Theory in the 21st Century (2000)Uses and Gratifications Theor…Multivariate Data Analysis (2000)Multivariate Data AnalysisConceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Managing Brand Equity: Capitalizing on the Value of a Brand Name (1992)Managing Brand Equity: Capita…Managing brand equity : capitalizing on the value of a brand name. (1991)Managing brand equity : capit…Media gratifications research : current perspectives (1985)Media gratifications research…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…The Impact on Audience Media Brand Choice Using Media Brands Uniqueness Phenomenon (2022)The Impact on Audience Media …On the Evaluation of Structural Equation Models (1988)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Customer perceptions of e‐service quality in online shopping (2005)Consumer e-shopping acceptance: Antecedents in a technology acceptance model (2008)From e-commerce to social commerce: A close look at design features (2012)Personal Influence: The Part Played by People in the Flow of Mass Communications (1956)Telling more than we can know: Verbal reports on mental processes. (1977)Mass Media Research: An Introduction (1991)Is There Social Capital in a Social Network Site?: Facebook Use and College Students' Life Satisfaction, Trust, and Participation (2009)Introducing COBRAs (2011)Social Media Use for News and Individuals' Social Capital, Civic Engagement and Political Participation (2012)Alternative Ways of Assessing Model Fit (1992)Do Family Firms Have Better Reputations Than Non‐Family Firms? An Integration of Socioemotional Wealth and Social Identity Theories (2013)Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior (2016)Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude (2017)Dimensions of Brand Personality (1997)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Customer Experience Creation: Determinants, Dynamics and Management Strategies (2009)Managing Brands in the Social Media Environment (2013)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust (2009)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Significance tests and goodness of fit in the analysis of covariance structures. (1980)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)When to use and how to report the results of PLS-SEM (2018)Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Partial Least Squares Structural Equation Modeling (2017)Communication and Control Processes in the Delivery of Service Quality (1988)Organizational innovation as an enabler of technological innovation capabilities and firm performance (2012)The digital divide shifts to differences in usage (2013)Exploring Consumer Behavior in Virtual Reality Tourism Using an Extended Stimulus-Organism-Response Model (2018)
this work references cited by second hop

References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 2000Multivariate Data Analysis3,570 cited
  • 1991Managing brand equity : capitalizing on the value of a brand name.3,547 cited
  • 2001Developing and validating a multidimensional consumer-based brand equity scale2,991 cited
  • 2000Uses and Gratifications Theory in the 21st Century2,809 cited
  • 1992Managing Brand Equity: Capitalizing on the Value of a Brand Name2,449 cited
  • 2006Brands and Branding: Research Findings and Future Priorities2,326 cited
  • 2003eTailQ: dimensionalizing, measuring and predicting etail quality2,295 cited
  • 2003Developing and validating measures of facets of customer-based brand equity1,320 cited
  • 2005Consumer‐based brand equity: improving the measurement – empirical evidence1,034 cited
  • 2007Essentials of Corporate Communication695 cited
  • 2003The marketing advantages of strong brands608 cited
  • 1985Media gratifications research : current perspectives557 cited
  • 2010Consumer-Based Brand Equity Conceptualisation and Measurement508 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

  • 2010Developing e-service quality scales: A literature review414 cited
  • Cited by

    • 2022The Impact on Audience Media Brand Choice Using Media Brands Uniqueness Phenomenon10 cited