SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
The impact of brand experience on attitudes and brand image : A quantitative study
16 references·0 citing·45 second hop
The impact of brand experience on attitudes and brand image : A quantitative study (2015)The impact of brand experience on attitud…The role of brand experience and affective commitment in determining brand loyalty (2011)The role of brand experience …Research Methods in Business Studies: A Practical Guide (2010)Research Methods in Business …Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Brand Experience: What Is It?…Investigating the service brand: A customer value perspective (2008)Investigating the service bra…Emotional Branding and the Strategic Value of the Doppelgänger Brand Image (2005)Emotional Branding and the St…The criteria for successful services brands (2003)The criteria for successful s…Cognitive and affective trust in service relationships (2003)Cognitive and affective trust…Systematic combining: an abductive approach to case research (2002)Systematic combining: an abdu…The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)The Chain of Effects from Bra…Nature and Operation of Attitudes (2001)Nature and Operation of Attit…Whence Consumer Loyalty? (1999)Whence Consumer Loyalty?Consumer Behaviour: A European Perspective (1999)Consumer Behaviour: A Europea…Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Customer Loyalty: Toward an I…In Search of Brand Image: a Foundation Analysis (1990)In Search of Brand Image: a F…A Framework for Conceptualizing and Measuring the Involvement Construct in Advertising Research (1990)A Framework for Conceptualizi…Mail Surveys and Response Rates: A Literature Review (1975)Mail Surveys and Response Rat…A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Possessions and the Extended Self (1988)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)On the Evaluation of Structural Equation Models (1988)Structural equation modeling in practice: A review and recommended two-step approach. (1988)The role played by perceived usability, satisfaction and consumer trust on website loyalty (2005)The impact of online reviews on hotel booking intentions and perception of trust (2011)The role of live streaming in building consumer trust and engagement with social commerce sellers (2018)THE DISCOVERY OF GROUNDED THEORY: STRATEGIES FOR QUALITATIVE RESEARCH. By Barney G. Glaser and Anselm L. Strauss. Chicago: Aldine Publishing Company, 1967. 271 pp. $6.75 (1968)Case Study Research: Design and Methods (1984)Case Study Research: Design and Methods (1991)Using case methods in the study of contemporary business networks (2004)Critical realism in case study research (2009)Research Methods in Business Studies (2020)Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)Understanding Attitudes and Predicting Social Behavior (1980)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Whence Consumer Loyalty? (1999)Estimating Nonresponse Bias in Mail Surveys (1977)The Commitment-Trust Theory of Relationship Marketing (1994)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Some antecedents and outcomes of brand love (2006)Using PLS Path Modeling for Assessing Hierarchical Construct Models: Guidelines and Empirical Illustration1 (2009)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)The theory of planned behavior (1991)Self-Efficacy: The Exercise of Control (1999)Perceived Behavioral Control, Self‐Efficacy, Locus of Control, and the Theory of Planned Behavior 1 (2002)A Theoretical Integration of User Satisfaction and Technology Acceptance (2005)Development and Cross–Cultural Application of a Specific Instrument to Measure Entrepreneurial Intentions (2009)The Design And Administration Of Mail Surveys (1991)Marketing research: text and cases (2002)Unpacking Organizational Ambidexterity: Dimensions, Contingencies, and Synergistic Effects (2009)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Customer Engagement (2011)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Understanding Customer Experience Throughout the Customer Journey (2016)Using case studies in research (2002)Enhancing the Trustworthiness of Qualitative Research in International Business (2008)A critical look at the use of SEM in international business research (2016)Do Consumers Care about Ethics? Willingness to Pay for Fair‐Trade Coffee (2005)Antecedents and outcomes of consumer environmentally friendly attitudes and behaviour (2010)Customer experience management: a critical review of an emerging idea (2010)
this work references cited by second hop

References

  • 1999Whence Consumer Loyalty?10,801 cited
  • 2001The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty7,033 cited
  • 1994Customer Loyalty: Toward an Integrated Conceptual Framework6,761 cited
  • 2002Systematic combining: an abductive approach to case research4,931 cited
  • 2009Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?4,659 cited
  • 2001Nature and Operation of Attitudes4,324 cited
  • 2010Research Methods in Business Studies: A Practical Guide1,647 cited
  • 2003Cognitive and affective trust in service relationships1,493 cited
  • 1999Consumer Behaviour: A European Perspective974 cited
  • 1975Mail Surveys and Response Rates: A Literature Review855 cited
  • 1990In Search of Brand Image: a Foundation Analysis806 cited
  • 2005Emotional Branding and the Strategic Value of the Doppelgänger Brand Image752 cited
  • 2011The role of brand experience and affective commitment in determining brand loyalty580 cited
  • 2008Investigating the service brand: A customer value perspective469 cited
  • 1990A Framework for Conceptualizing and Measuring the Involvement Construct in Advertising Research

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

446 cited
  • 2003The criteria for successful services brands405 cited
  • Cited by

    No citing works inside the corpus for this window.