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Blending Internet-of-Things (IoT) solutions into relationship marketing strategies
16 references·16 citing·37 second hopsampled
Blending Internet-of-Things (IoT) solutions into relationship marketing strategies (2018)Blending Internet-of-Things (IoT) solutio…Relationship value and relationship quality (2006)Relationship value and relati…Understanding Relationship Marketing Outcomes (2002)Understanding Relationship Ma…The Commitment-Trust Theory of Relationship Marketing (1994)The Commitment-Trust Theory o…Determinants of Long-Term Orientation in Buyer-Seller Relationships (1994)Determinants of Long-Term Ori…Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Customer Satisfaction, Market…Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Customer Loyalty: Toward an I…The machine that changed the world (1992)The machine that changed the …The Changing Role of Marketing in the Corporation (1992)The Changing Role of Marketin…Measuring Service Quality: A Reexamination and Extension (1992)Measuring Service Quality: A …The Machine That Changed the World (1991)The Machine That Changed the …Product development performance: strategy, organization, and management in the world auto industry (1991)Product development performan…Case Study Research: Design and Methods (1991)Case Study Research: Design a…Technological forecasting and social change (1988)Technological forecasting and…Developing Buyer-Seller Relationships (1987)Developing Buyer-Seller Relat…Case Study Research: Design and Methods (1984)Case Study Research: Design a…Multisite Qualitative Policy Research: Optimizing Description and Generalizability (1983)Multisite Qualitative Policy …The evolution of digital marketing technologies: a fuzzy TOPSIS approach to selected technology in E-commerce platform (2024)The evolution of digital mark…Marketing Applications of Emerging Technologies (2024)Marketing Applications of Eme…Artificial intelligence adoption and revenue growth in European SMEs: synergies with IoT and big data analytics (2024)Artificial intelligence adopt…Big data and dynamic capabilities in the digital revolution: The hidden role of source variety (2023)Big data and dynamic capabili…Marketing Strategies 4.0: Recent Trends and Technologies in Marketing (2022)Marketing Strategies 4.0: Rec…The science of statistics versus data science: What is the future? (2021)The science of statistics ver…The effect of smart and connected products on consumer brand choice concentration (2021)The effect of smart and conne…Strategic responses to crisis: a review and synthesis of promising research directions (2021)Strategic responses to crisis…IoT Technologies as Instruments for SMEs’ Innovation and Sustainable Growth (2021)IoT Technologies as Instrumen…Rethinking Relationship Marketing as Consumer Led and Technology Driven: Propositions for Research and Practice (2020)Rethinking Relationship Marke…Purchasing intention and behavior in the sharing economy: Mediating effects of APP assessments (2020)Purchasing intention and beha…Generating Marketing Outcomes through Internet of Things (IoT) Technologies (2020)Generating Marketing Outcomes…Fourth industrial revolution, digital servitization and relationship quality in Italian B2B manufacturing firms. An exploratory study (2020)Fourth industrial revolution,…Digital Transformation Through Exploratory and Exploitative Internet of Things Innovations: The Impact of Family Management and Technological Diversification* (2020)Digital Transformation Throug…Measuring social media influencer index- insights from facebook, Twitter and Instagram (2019)Measuring social media influe…“The Early Bird Catches the Worm - First Mover Advantage through IoT Adoption for Indian Public Sector Retail Oil Outlets” (2019)“The Early Bird Catches the W…Markets and Hierarchies: Analysis and Antitrust Implications. 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References

  • 1984Case Study Research: Design and Methods81,948 cited
  • 1991Case Study Research: Design and Methods39,535 cited
  • 1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
  • 1992Measuring Service Quality: A Reexamination and Extension10,646 cited
  • 1987Developing Buyer-Seller Relationships9,139 cited
  • 1994Determinants of Long-Term Orientation in Buyer-Seller Relationships6,726 cited
  • 1994Customer Loyalty: Toward an Integrated Conceptual Framework6,599 cited
  • 1992The machine that changed the world5,805 cited
  • 1991The Machine That Changed the World4,714 cited
  • 1994Customer Satisfaction, Market Share, and Profitability: Findings From Sweden4,531 cited
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  • 2002Understanding Relationship Marketing Outcomes2,299 cited
  • 1988Technological forecasting and social change1,140 cited
  • 1983Multisite Qualitative Policy Research: Optimizing Description and Generalizability822 cited
  • 2006

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Relationship value and relationship quality
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Cited by

  • 2019Measuring social media influencer index- insights from facebook, Twitter and Instagram602 cited
  • 2020Digital Transformation Through Exploratory and Exploitative Internet of Things Innovations: The Impact of Family Management and Technological Diversification*219 cited
  • 2020Fourth industrial revolution, digital servitization and relationship quality in Italian B2B manufacturing firms. An exploratory study89 cited
  • 2021IoT Technologies as Instruments for SMEs’ Innovation and Sustainable Growth69 cited
  • 2023Big data and dynamic capabilities in the digital revolution: The hidden role of source variety67 cited
  • 2024Artificial intelligence adoption and revenue growth in European SMEs: synergies with IoT and big data analytics65 cited
  • 2020Purchasing intention and behavior in the sharing economy: Mediating effects of APP assessments57 cited
  • 2022Marketing Strategies 4.0: Recent Trends and Technologies in Marketing41 cited
  • 2020Rethinking Relationship Marketing as Consumer Led and Technology Driven: Propositions for Research and Practice40 cited
  • 2024The evolution of digital marketing technologies: a fuzzy TOPSIS approach to selected technology in E-commerce platform38 cited
  • 2024Marketing Applications of Emerging Technologies37 cited
  • 2019“The Early Bird Catches the Worm - First Mover Advantage through IoT Adoption for Indian Public Sector Retail Oil Outlets”35 cited
  • 2020Generating Marketing Outcomes through Internet of Things (IoT) Technologies24 cited
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