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From Commodity to Brand: The Country of Origin Branding Perspective for Indian Medicinal and Aromatic plants
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References

  • 2006Brands and Branding: Research Findings and Future Priorities2,326 cited
  • 2002Country as brand, product, and beyond: A place marketing and brand management perspective1,889 cited
  • 1999A review and meta-analysis of country-of-origin research1,603 cited
  • 2011GENERATING RESEARCH QUESTIONS THROUGH PROBLEMATIZATION.1,583 cited
  • 2001Reflexive methodology - new vistas for qualitative research1,398 cited
  • 1999Brand Orientation: A Mindset for Building Brands into Strategic Resources590 cited
  • 1989Managing Assets and Skills: The Key to a Sustainable Competitive Advantage574 cited
  • 2007Being known or being one of many: the need for brand management for business‐to‐business (B2B) companies240 cited
  • 2006Internal brand factors driving successful financial services brands220 cited
  • 2017Measuring the Choice of Environmental Sustainability Strategies in Creating a Competitive Advantage169 cited
  • 2001Branding as a Competitive Strategy for Demand Management in SMEs161 cited
  • 2013Characteristics of strong territorial brands: The case of champagne158 cited
  • 2015Understanding the interplay between brand and innovation management: findings and future research directions146 cited
  • 1998Product-Country Images: Towards a Contextualized Approach137 cited

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  • 2002Using country of origin in strategy: The importance of context and strategic action103 cited
  • 1996Changing Needs for Brands102 cited
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