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A Multi-Dimensional Approach of Green Marketing Competitive Advantage: A Perspective of Small Medium and Micro Enterprises from Western Cape, South Africa
16 references·7 citing·43 second hop
A Multi-Dimensional Approach of Green Marketing Competitive Advantage: A Perspective of Small Medium and Micro Enterprises from Western Cape, South Africa (2018)A Multi-Dimensional Approach of Green Mar…“Green Marketing”: An analysis of definitions, strategy steps, and tools through a systematic review of the literature (2017)“Green Marketing”: An analysi…How does corporate social responsibility contribute to firm financial performance? The mediating role of competitive advantage, reputation, and customer satisfaction (2014)How does corporate social res…The Influence of Corporate Environmental Ethics on Competitive Advantage: The Mediation Role of Green Innovation (2011)The Influence of Corporate En…Mainstreaming Green Product Innovation: Why and How Companies Integrate Environmental Sustainability (2010)Mainstreaming Green Product I…Green marketing strategies: an examination of stakeholders and the opportunities they present (2010)Green marketing strategies: a…Does Corporate Social Responsibility Influence Firm Performance of Indian Companies? (2010)Does Corporate Social Respons…The Influence of Green Innovation Performance on Corporate Advantage in Taiwan (2006)The Influence of Green Innova…Avoiding Green Marketing Myopia: Ways to Improve Consumer Appeal for Environmentally Preferable Products (2006)Avoiding Green Marketing Myop…Creating sustainable value (2003)Creating sustainable valueCorporate Environmentalism: Antecedents and Influence of Industry Type (2003)Corporate Environmentalism: A…Environmental Marketing: A Source of Reputational, Competitive, and Financial Advantage (2000)Environmental Marketing: A So…Environmental segmentation alternatives: a look at green consumer behavior in the new millennium (1999)Environmental segmentation al…Partnerships from cannibals with forks: The triple bottom line of 21st‐century business (1998)Partnerships from cannibals w…Toward a New Conception of the Environment-Competitiveness Relationship (1995)Toward a New Conception of th…Environmental technologies and competitive advantage (1995)Environmental technologies an…Assessing Advantage: A Framework for Diagnosing Competitive Superiority (1988)Assessing Advantage: A Framew…Unpacking green growth in SMEs: A framework for dynamic capabilities, value co-creation, and sustainable performance (2025)Unpacking green growth in SME…Management of Green Competitive Advantage: A Systematic Literature Review and Research Agenda (2023)Management of Green Competiti…The Mediating Role of Eco-Friendly Artwork for Urban Hotels to Attract Environmental Educated Consumers (2022)The Mediating Role of Eco-Fri…Consumer Purchasing Behavior Toward Green Environment in the Healthcare Industry: Mediating Role of Entrepreneurial Innovation and Moderating Effect of Absorptive Capacity (2022)Consumer Purchasing Behavior …Value Creation Attributes—Clustering Strategic Options for Romanian SMEs (2020)Value Creation Attributes—Clu…Pseudo green players and their greenwashing practices: a differentiating strategy for real green firms of personal care category (2019)Pseudo green players and thei…Fuzzy Similarity Used by Micro-Enterprises in Marketing Communication for Sustainable Development (2019)Fuzzy Similarity Used by Micr…A Paradigm for Developing Better Measures of Marketing Constructs (1979)Firm Resources and Sustained Competitive Advantage (1991)Firm resources and sustained competitive advantage (2004)The Driver of Green Innovation and Green Image – Green Core Competence (2007)The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust (2009)Green innovation and environmental performance: The role of green transformational leadership and green human resource management (2019)Case Study Research: Design and Methods (1984)Qualitative evaluation and research methods (1990)Qualitative evaluation and research methods (1990)The Impact of Human Resource Management on Environmental Performance: An Employee-Level Study (2013)Sustainability‐oriented Innovation: A Systematic Review (2015)Green process innovation, green product innovation, and corporate financial performance: A content analysis method (2019)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Green consumers in the 1990s: Profile and implications for advertising (1996)Green Consumption: Behavior and Norms (2010)Seeing the world through GREEN‐tinted glasses: Green consumption values and responses to environmentally friendly products (2013)A resource‐based view of the firm (1984)Competitive Advantage: Creating and Sustaining Superior Performance (1985)The Changing Role of Marketing in the Corporation (1992)The Comparative Advantage Theory of Competition (1995)Dynamic capabilities: A review and research agenda (2007)External Control of Organizations: Resource Dependence Perspective (2011)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Greenwash and Green Trust: The Mediation Effects of Green Consumer Confusion and Green Perceived Risk (2012)The Competitive Advantage of Nations (1991)Redefining innovation — eco-innovation research and the contribution from ecological economics (2000)Green supply‐chain management: A state‐of‐the‐art literature review (2007)The roads ahead: Narratives for shared socioeconomic pathways describing world futures in the 21st century (2015)A Natural-Resource-Based View of the Firm (1995)EFFECTS OF "BEST PRACTICES" OF ENVIRONMENTAL MANAGEMENT ON COST ADVANTAGE: THE ROLE OF COMPLEMENTARY ASSETS. (2000)Corporate responsibility and financial performance: the role of intangible resources (2009)Invited Editorial: A Natural-Resource-Based View of the Firm (2010)The fortune at the bottom of the pyramid (2010)Sustainable business model innovation: A review (2018)Capitalism, Socialism and Democracy (1997)Relationships between operational practices and performance among early adopters of green supply chain management practices in Chinese manufacturing enterprises (2004)Research methods for business: A skill building approach (1993)Transparency among S&P 500 companies: an analysis of ESG disclosure scores (2017)Corporate digital responsibility (2019)Green bonds for sustainable development: Review of literature on development and impact of green bonds (2021)Introduction (2002)A framework of sustainable supply chain management: moving toward new theory (2008)Scrutiny, Norms, and Selective Disclosure: A Global Study of Greenwashing (2011)
this work references cited by second hop

References

  • 1995Toward a New Conception of the Environment-Competitiveness Relationship13,329 cited
  • 1998Partnerships from cannibals with forks: The triple bottom line of 21st‐century business5,334 cited
  • 1988Assessing Advantage: A Framework for Diagnosing Competitive Superiority2,651 cited
  • 2006The Influence of Green Innovation Performance on Corporate Advantage in Taiwan2,533 cited
  • 2003Creating sustainable value1,932 cited
  • 1999Environmental segmentation alternatives: a look at green consumer behavior in the new millennium1,610 cited
  • 2014How does corporate social responsibility contribute to firm financial performance? The mediating role of competitive advantage, reputation, and customer satisfaction1,545 cited
  • 2010Mainstreaming Green Product Innovation: Why and How Companies Integrate Environmental Sustainability1,429 cited
  • 1995Environmental technologies and competitive advantage1,347 cited
  • 2011The Influence of Corporate Environmental Ethics on Competitive Advantage: The Mediation Role of Green Innovation1,148 cited
  • 2003Corporate Environmentalism: Antecedents and Influence of Industry Type1,121 cited
  • 2017“Green Marketing”: An analysis of definitions, strategy steps, and tools through a systematic review of the literature921 cited
  • 2000Environmental Marketing: A Source of Reputational, Competitive, and Financial Advantage851 cited

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2010
Does Corporate Social Responsibility Influence Firm Performance of Indian Companies?
822 cited
  • 2010Green marketing strategies: an examination of stakeholders and the opportunities they present754 cited
  • 2006Avoiding Green Marketing Myopia: Ways to Improve Consumer Appeal for Environmentally Preferable Products728 cited
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    • 2023Management of Green Competitive Advantage: A Systematic Literature Review and Research Agenda44 cited
    • 2025Unpacking green growth in SMEs: A framework for dynamic capabilities, value co-creation, and sustainable performance20 cited
    • 2022The Mediating Role of Eco-Friendly Artwork for Urban Hotels to Attract Environmental Educated Consumers18 cited
    • 2019Pseudo green players and their greenwashing practices: a differentiating strategy for real green firms of personal care category17 cited
    • 2020Value Creation Attributes—Clustering Strategic Options for Romanian SMEs13 cited
    • 2019Fuzzy Similarity Used by Micro-Enterprises in Marketing Communication for Sustainable Development12 cited
    • 2022Consumer Purchasing Behavior Toward Green Environment in the Healthcare Industry: Mediating Role of Entrepreneurial Innovation and Moderating Effect of Absorptive Capacity11 cited