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What drives “customer loyalty”? The role of corporate social responsibility

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1995

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Relationship Marketing of Services--Growing Interest, Emerging Perspectives

3,167 cited

2004The Effect of Corporate Social Responsibility on Customer Donations to Corporate-Supported Nonprofits1,590 cited

1994Structural Equation Modeling with EQS and EQS/WINDOWS: Basic Concepts, Applications, and Programming1,497 cited

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