Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Neuromarketing: Exploring the consumer's mind

13 references·1 citing·42 second hop

FromToDepth

this work references cited by second hop

References

1969Broadening the Concept of Marketing1,048 cited
2011Neuromarketing: The New Science of Consumer Behavior663 cited
2013Fundamentos de Marketing540 cited
2000Marketing: conceptos y estrategias276 cited
2016Neuromarketing: Ethical Implications of its Use and Potential Misuse260 cited
2015Neuromarketing and consumer neuroscience: current understanding and the way forward135 cited
2018Welcome to the jungle! The neuromarketing literature through the eyes of a newcomer118 cited
2010Consumer neuroscience: an overview of an emerging discipline with implications for consumer policy116 cited
2017Neuromarketing: Inside the Mind of the Consumer110 cited
2017Evaluation of emotional responses to television advertising through neuromarketing75 cited
2016Neuromarketing and the “poor in world” consumer: how the animalization of thinking underpins contemporary market research discourses36 cited
2010NEUROMARKETING: LAS EMOCIONES Y EL COMPORTAMIENTO DE COMPRA30 cited
2010The brain in business: neuromarketing and organisational cognitive neuroscience23 cited

Cited by

2023Neuromarketing9 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work