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Social media brand perceptions of millennials
16 references·1 citing·41 second hop
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References

  • 2009Users of the world, unite! The challenges and opportunities of Social Media17,866 cited
  • 2004Case Study Research15,455 cited
  • 2003Evolving to a New Dominant Logic for Marketing14,777 cited
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4,108 cited
  • 2000Social Identity and Self-Categorization Processes in Organizational Contexts4,031 cited
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    • 2020Scientific enquiry into the flat social media innovation based modeling of flat social entrepreneurship for economic and non-economic opportunities5 cited