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The role of perceived green marketing and brand equity on green purchasing decision
16 references·0 citing·43 second hop
The role of perceived green marketing and brand equity on green purchasing decision (2018)The role of perceived green marketing and…Metodologi penelitian kualitatif (2017)Metodologi penelitian kualita…Green Marketing and Its Impact on Consumer Buying Behavior (2016)Green Marketing and Its Impac…Lost in translation: Exploring the ethical consumer intention–behavior gap (2012)Lost in translation: Explorin…Investigation of green marketing tools' effect on consumers' purchase behavior (2011)Investigation of green market…Examining the role of advertising and sales promotions in brand equity creation (2011)Examining the role of adverti…Why Ethical Consumers Don’t Walk Their Talk: Towards a Framework for Understanding the Gap Between the Ethical Purchase Intentions and Actual Buying Behaviour of Ethically Minded Consumers (2010)Why Ethical Consumers Don’t W…Metodologi Penelitian Kualitatif (2009)Metodologi Penelitian Kualita…Awareness of Eco-label in Malaysia’s Green Marketing Initiative (2009)Awareness of Eco-label in Mal…“Green” segmentation: an application to the Portuguese consumer market (2009)“Green” segmentation: an appl…Linking Brand Equity to Customer Equity (2006)Linking Brand Equity to Custo…An empirical study on the influence of environmental labels on consumers (2006)An empirical study on the inf…Targeting consumers who are willing to pay more for environmentally friendly products (2001)Targeting consumers who are w…Determinants of Chinese consumers' green purchase behavior (2001)Determinants of Chinese consu…Sampling for qualitative research (1996)Sampling for qualitative rese…Measuring Brand Equity Across Products and Markets (1996)Measuring Brand Equity Across…An Introduction To Green Marketing (1994)An Introduction To Green Mark…The theory of planned behavior (1991)Basics of Qualitative Research (1992)Positive and Negative Antecedents of Purchasing Eco-friendly Products: A Comparison Between Green and Non-green Consumers (2014)The Discovery of Grounded Theory (2017)Exploring attitude–behavior gap in sustainable consumption: comparison of recycled and upcycled fashion products (2018)A review of experiments in tourism and hospitality (2020)The nature of human values (1973)The Effects of Product Class Knowledge on Information Search Behavior (1985)Dimensions of Consumer Expertise (1987)Application of the Theory of Planned Behavior to green hotel choice: Testing the effect of environmental friendly activities (2009)Predicting green product consumption using theory of planned behavior and reasoned action (2015)How to SHIFT Consumer Behaviors to be More Sustainable: A Literature Review and Guiding Framework (2019)Research methods for business: A skill building approach (1993)Green marketing: legend, myth, farce or prophesy? 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(1994)Sustainable food consumption among young adults in Belgium: Theory of planned behaviour and the role of confidence and values (2007)Young consumers' intention towards buying green products in a developing nation: Extending the theory of planned behavior (2016)The Discovery of Grounded Theory: Strategies for Qualitative Research. (1968)‘Unsatisfactory Saturation’: a critical exploration of the notion of saturated sample sizes in qualitative research (2012)Characterising and justifying sample size sufficiency in interview-based studies: systematic analysis of qualitative health research over a 15-year period (2018)A Review of the Quality Indicators of Rigor in Qualitative Research (2020)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)Developing and validating a multidimensional consumer-based brand equity scale (2001)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Meyakinkan Validitas Data Melalui Triangulasi Pada Penelitian Kualitatif (2010)ANALISIS DATA KUALITATIF (2019)Memahami desain metode penelitian kualitatif (2021)Re‐examining green purchase behaviour and the green consumer profile: new evidences (2012)International journal of Business & Management (2016)Green marketing consumer-level theory review: A compendium of applied theories and further research directions (2017)Membentuk Karakter Religius Peserta Didik Melalui Metode Pembiasaan (2019)Optimalisasi Peran Guru Pendidikan Agama Islam Sebagai Konselor dalam Mengatasi Masalah Belajar Siswa (2019)MERESPON NALAR KEBIJAKAN NEGARA DALAM MENANGANI PANDEMI COVID 19 DI INDONESIA (2020)
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References

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328 cited
  • 2016Green Marketing and Its Impact on Consumer Buying Behavior312 cited
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