Article2018

Factors Affecting Sustainable Luxury Purchase Behavior: A Conceptual Framework

119 citations0/0 files storedJournal of International Consumer Marketing

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Environmental Sustainability in Business Consumer Behavior in Brand Consumption and Identification Consumer Perception and Purchasing Behavior

Abstract

In recent years, there has been a paradigm shift in the luxury realm as consumers are increasingly inclined toward sustainable orientation. Yet, very few studies have been performed in this domain to gain an in-depth understanding about sustainable luxury consumer behavior. This study is based upon an extensive review of literature and aims to fill this gap by classifying various factors pertaining to sustainable luxury purchase intention into four broad categories, namely, culture, self-oriented (personal) values, others-oriented (social) values and economic value. Going further, an integrated conceptual framework based on dual theoretical framework of theory of planned behavior (TPB) and Schwartz’s value theory is proposed in the study to provide a holistic view about the key determinants of sustainable luxury fashion consumption.

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References

1991The theory of planned behavior 1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research 1980Understanding Attitudes and Predicting Social Behavior 1991Culture and the Self: Implications for Cognition, Emotion, and Motivation 2002Culture's Consequences: Comparing Values, Behaviors, Institutions, and Organizations across Nations 1993Cultures and Organizations: Software of the Mind.1992Universals in the Content and Structure of Values: Theoretical Advances and Empirical Tests in 20 Countries 2025Advances in Consumer Research

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2020The anatomy of circular economy transition in the fashion industry 2021Recycling habits and environmental responses to fast-fashion consumption: Enhancing the theory of planned behavior to predict Generation Y consumers’ purchase decisions 2020Managing sustainability in luxury industry to pursue circular economy strategies 2019Exploring relationship between value perception and luxury purchase intention 2022The impact of brand equity, status consumption, and brand trust on purchase intention of luxury brands

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