References

• 1997Beyond pleasure and pain.6,770 cited
• 1991Effects of Price, Brand, and Store Information on Buyers' Product Evaluations5,848 cited
• 1998Promotion and Prevention: Regulatory Focus as A Motivational Principle3,508 cited
• 1999Is there a universal need for positive self-regard?2,247 cited
• 2000Making a good decision: Value from fit.2,051 cited
• 1997Regulatory Focus and Strategic Inclinations: Promotion and Prevention in Decision-Making1,985 cited
• 2002Motivation by positive or negative role models: Regulatory focus determines who will best inspire us.1,746 cited
• 2004Bringing the Frame Into Focus: The Influence of Regulatory Fit on Processing Fluency and Persuasion.1,539 cited
• 2001Achievement orientations from subjective histories of success: Promotion pride versus prevention pride1,515 cited
• 2001“I” Seek Pleasures and “We” Avoid Pains: The Role of Self-Regulatory Goals in Information Processing and Persuasion1,249 cited
• 2004Regulatory Fit and Persuasion: Transfer From "Feeling Right."1,012 cited
• 2000The pleasures and pains of distinct self-construals: The role of interdependence in regulatory focus.976 cited
• 1998Approach and avoidance strength during goal attainment: Regulatory focus and the "goal looms larger" effect.625 cited
• 2004Ideals and Oughts and the Reliance on Affect versus Substance in Persuasion