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The Loyalty Structure of Sparkling Wine Brands in Italy
8 references·13 citing·43 second hop
The Loyalty Structure of Sparkling Wine Brands in Italy (2018)The Loyalty Structure of Sparkling Wine B…Understanding consumption choice of prosecco wine: an empirical analysis using Italian and German Homescan data (2018)Understanding consumption cho…Who likes it “sparkling”? An empirical analysis of Prosecco consumers’ profile (2015)Who likes it “sparkling”? An …Determinants of WTP for Prosecco wine (2013)Determinants of WTP for Prose…A better understanding of the structure of a wine market using the attribute of variety (2011)A better understanding of the…Revealed preference analysis of red wine attributes using polarisation (2007)Revealed preference analysis …Understanding brand performance measures: using Dirichlet benchmarks (2003)Understanding brand performan…Customer loyalty and customer loyalty programs (2003)Customer loyalty and customer…The Dirichlet: A Comprehensive Model of Buying Behaviour (1984)The Dirichlet: A Comprehensiv…Dominant business model in the Prosecco industry: a resource-based analysis (2025)Dominant business model in th…Willingness to pay of Portuguese sparkling wine consumers: Econometric and machine learning approaches (2024)Willingness to pay of Portugu…The Importance of Region of Origin in Sparkling Wines: An International Analysis of Consumers’ Perception (2024)The Importance of Region of O…Influence of Coherent Context for Positioning Distinctive and Iconic Sicilian Sparkling Wines: Effect of a Sensorial Experience on a Gulet (2022)Influence of Coherent Context…The social role of sparkling wine in Brazil and France through its social representations (2021)The social role of sparkling …Social Mobility and the Social Representation of Sparkling Wine in Brazil and France (2021)Social Mobility and the Socia…Market Segmentation and Dynamic Analysis of Sparkling Wine Purchases in Italy (2021)Market Segmentation and Dynam…Investigating Australian Consumers’ Perceptions of and Preferences for Different Styles of Sparkling Wine Using the Fine Wine Instrument (2021)Investigating Australian Cons…Bursting the Bubble: Understanding Australian Consumer Preferences for Sparkling Wine Styles (2021)Bursting the Bubble: Understa…Understanding Australian Wine Consumers’ Preferences for Different Sparkling Wine Styles (2020)Understanding Australian Wine…The Italian market of sparkling wines: Latent variable models for brand positioning, customer loyalty, and transitions across brands' preferences (2020)The Italian market of sparkli…Price Determinants of Sparkling Wine in Poland: Does Reputation Really Matter? (2020)Price Determinants of Sparkli…Motivation for Drinking Wine (2020)Motivation for Drinking WineAttitudes, Personality and Behavior (1988)ATTITUDES AND ATTITUDE CHANGE (1997)Rationality for Economists? (1999)Do consumers really recognise a distinct quality hierarchy amongst PDO sparkling wines? The answer from experimental auctions (2020)Building Strong Brands (1995)‘Building Strong Brands’ (1996)Market Segmentation: Conceptual and Methodological Foundations (1997)A Comparison of Online and Offline Consumer Brand Loyalty (2003)The influence of customer brand identification on hotel brand evaluation and loyalty development (2013)Double Jeopardy Revisited (1990)Are food brands that carry light claims different? (2014)The Dirichlet model in marketing (2021)The market-based assets theory of brand competition (2023)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Whence Consumer Loyalty? (1999)A Longitudinal Analysis of Customer Satisfaction and Share of Wallet: Investigating the Moderating Effect of Customer Characteristics (2006)An Examination of Moderator Effects in the Four-Stage Loyalty Model (2006)Customer loyalty: a review and future directions with a special focus on the hospitality industry (2015)Basic Marketing: A Managerial Approach (1978)A Logit Model of Brand Choice Calibrated on Scanner Data (1983)Managing brand equity : capitalizing on the value of a brand name. (1991)Xpressions of generation Y: perceptions of the mobile phone service industry in Pakistan (2011)Quality assurance labels as drivers of customer loyalty in the case of traditional food products (2012)Wine consumers’ preferences in Spain: an analysis using the best-worst scaling approach (2014)Social Choice and Individual Values. (1951)A New Approach to Consumer Theory (1966)A New Approach to Consumer Theory (1976)Determinants of Sicilian Wine Consumption: Evidence from a Binary Response Model (2015)Wine consumption and sales strategies: The evolution of Mass Retail Trading in Italy (2015)Millennials as luxury wine buyers in the United States? (2016)The demand for deductibles in private health insurance (1981)A Dynamic Attribute Satiation Model of Variety-Seeking Behavior (1982)Why Switch? Product Category: Level Explanations for True Variety-Seeking Behavior (1996)The Moderating Effect of Perceived Risk on Consumers' Evaluations of Product Incongruity: Preference for the Norm: Table 1 (2001)Modelling the group dynamics in the wine industry (2022)Attitude-behavior relations: A theoretical analysis and review of empirical research. (1977)Focus Groups: A Practical Guide for Applied Research (1989)How Many Focus Groups Are Enough? Building an Evidence Base for Nonprobability Sample Sizes (2016)Current Framework of Italian Agriculture and Changes between the 2010 and 2020 Censuses (2024)Eco-endorsement dynamics: unraveling the influence of celebrity attitudes on eco-product perceptions and purchase decisions (2024)New Profiles and Needs of Wine Tourists in Italy—“Eno-Slow” Tourism? (2026)Excess Behavioral Loyalty for High-Share Brands: Deviations from the Dirichlet Model for Repeat Purchasing (1993)
this work references cited by second hop

References

  • 2003Customer loyalty and customer loyalty programs858 cited
  • 2003Understanding brand performance measures: using Dirichlet benchmarks435 cited
  • 1984The Dirichlet: A Comprehensive Model of Buying Behaviour435 cited
  • 2007Revealed preference analysis of red wine attributes using polarisation42 cited
  • 2013Determinants of WTP for Prosecco wine27 cited
  • 2015Who likes it “sparkling”? An empirical analysis of Prosecco consumers’ profile24 cited
  • 2018Understanding consumption choice of prosecco wine: an empirical analysis using Italian and German Homescan data23 cited
  • 2011A better understanding of the structure of a wine market using the attribute of variety21 cited

Cited by

  • 2021Market Segmentation and Dynamic Analysis of Sparkling Wine Purchases in Italy14 cited
  • 2022Influence of Coherent Context for Positioning Distinctive and Iconic Sicilian Sparkling Wines: Effect of a Sensorial Experience on a Gulet10 cited
  • 2021Investigating Australian Consumers’ Perceptions of and Preferences for Different Styles of Sparkling Wine Using the Fine Wine Instrument9 cited
  • 2024The Importance of Region of Origin in Sparkling Wines: An International Analysis of Consumers’ Perception8 cited
  • 2020Understanding Australian Wine Consumers’ Preferences for Different Sparkling Wine Styles8 cited
  • 2020

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The Italian market of sparkling wines: Latent variable models for brand positioning, customer loyalty, and transitions across brands' preferences
8 cited
  • 2020Price Determinants of Sparkling Wine in Poland: Does Reputation Really Matter?5 cited
  • 2020Motivation for Drinking Wine5 cited
  • 2021Social Mobility and the Social Representation of Sparkling Wine in Brazil and France5 cited
  • 2024Willingness to pay of Portuguese sparkling wine consumers: Econometric and machine learning approaches3 cited
  • 2025Dominant business model in the Prosecco industry: a resource-based analysis2 cited
  • 2021Bursting the Bubble: Understanding Australian Consumer Preferences for Sparkling Wine Styles0 cited
  • 2021The social role of sparkling wine in Brazil and France through its social representations0 cited