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Optimisation of product portfolio sales and their risk subject to product width and diversity
16 references·0 citing·54 second hopsampled
Optimisation of product portfolio sales and their risk subject to product width and diversity (2018)Optimisation of product portfolio sales a…Technological diversification, core-technology competence, and firm growth (2015)Technological diversification…Complexity: Toward an empirical measure (2013)Complexity: Toward an empiric…Managing uncertainty to improve decision-making in NPD portfolio management with a fuzzy expert system (2012)Managing uncertainty to impro…Impact of customer integration on project portfolio management and its success—Developing a conceptual framework (2012)Impact of customer integratio…Product portfolio architectural complexity and operational performance: Incorporating the roles of learning and fixed assets (2011)Product portfolio architectur…An Empirical Investigation of the Impact of Gasoline Prices on Grocery Shopping Behavior (2011)An Empirical Investigation of…The Effect of Product Variety and Inventory Levels on Retail Store Sales: A Longitudinal Study (2010)The Effect of Product Variety…Why is Assortment Planning so Difficult for Retailers? A Framework and Research Agenda (2009)Why is Assortment Planning so…Product variety arising from hedging in the fashion supply chains (2008)Product variety arising from …Investigating Consumers’ Purchase Incidence and Brand Choice Decisions Across Multiple Product Categories: A Theoretical and Empirical Analysis (2007)Investigating Consumers’ Purc…The Short- and Long-Term Impact of an Assortment Reduction on Category Sales (2006)The Short- and Long-Term Impa…When Are Broader Brands Stronger Brands? An Accessibility Perspective on the Success of Brand Extensions (2004)When Are Broader Brands Stron…Understanding retail branding: conceptual insights and research priorities (2004)Understanding retail branding…Inventory models with minimal service level constraints (2001)Inventory models with minimal…Impact of Uncertainty and Risk Aversion on Price and Order Quantity in the Newsvendor Problem (2000)Impact of Uncertainty and Ris…New Product Portfolio Management: Practices and Performance (1999)New Product Portfolio Managem…An approach to environmental psychology (1974)Managing Brand Equity (1991)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Customer Experience Creation: Determinants, Dynamics and Management Strategies (2009)Customer Experience Management in Retailing: An Organizing Framework (2009)The Effect of Store Image and Service Quality on Brand Image and Purchase Intention for Private Label Brands (2010)Dimensions of Consumer Expertise (1987)Marketing management: analysis. planning. implementation and control (2000)When choice is demotivating: Can one desire too much of a good thing? 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References

  • 2004Understanding retail branding: conceptual insights and research priorities1,099 cited
  • 1999New Product Portfolio Management: Practices and Performance832 cited
  • 2000Impact of Uncertainty and Risk Aversion on Price and Order Quantity in the Newsvendor Problem462 cited
  • 2009Why is Assortment Planning so Difficult for Retailers? A Framework and Research Agenda263 cited
  • 2004When Are Broader Brands Stronger Brands? An Accessibility Perspective on the Success of Brand Extensions221 cited
  • 2010The Effect of Product Variety and Inventory Levels on Retail Store Sales: A Longitudinal Study199 cited
  • 2015Technological diversification, core-technology competence, and firm growth197 cited
  • 2011Product portfolio architectural complexity and operational performance: Incorporating the roles of learning and fixed assets175 cited
  • 2006The Short- and Long-Term Impact of an Assortment Reduction on Category Sales135 cited
  • 2011An Empirical Investigation of the Impact of Gasoline Prices on Grocery Shopping Behavior131 cited
  • 2012Impact of customer integration on project portfolio management and its success—Developing a conceptual framework124 cited
  • 2001Inventory models with minimal service level constraints110 cited
  • 2008Product variety arising from hedging in the fashion supply chains108 cited
  • 2007Investigating Consumers’ Purchase Incidence and Brand Choice Decisions Across Multiple Product Categories: A Theoretical and Empirical Analysis

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92 cited
  • 2013Complexity: Toward an empirical measure90 cited
  • 2012Managing uncertainty to improve decision-making in NPD portfolio management with a fuzzy expert system89 cited
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