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Development of the Persuasion Knowledge Scales of Sponsored Content (PKS-SC)

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References

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2011Reconsidering Advertising Literacy as a Defense Against Advertising Effects400 cited

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2012Sponsorship Disclosure: Effects of Duration on Persuasion Knowledge and Brand Responses400 cited

2007More than meets the eye343 cited

2005The Development of Marketplace Persuasion Knowledge in Children, Adolescents, and Young Adults336 cited

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