SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Served straight up: Effects of verticality cues on taste evaluations and luxury perceptions
16 references·4 citing·44 second hop
Served straight up: Effects of verticality cues on taste evaluations and luxury perceptions (2019)Served straight up: Effects of verticalit…Crossmodal correspondences between taste and shape, and their implications for product packaging: A review (2016)Crossmodal correspondences be…The luxury strategy: break the rules of marketing to build luxury brands (2013)The luxury strategy: break th…Crossmodal correspondences between odors and contingent features: odors, musical notes, and geometrical shapes (2013)Crossmodal correspondences be…The “Visual Depiction Effect” in Advertising: Facilitating Embodied Mental Simulation through Product Orientation (2012)The “Visual Depiction Effect”…When Visual Product Features Speak the Same Language: Effects of Shape-Typeface Congruence on Brand Perception and Price Expectations* (2011)When Visual Product Features …Between the mass and the class: Antecedents of the “bandwagon” luxury consumption behavior (2011)Between the mass and the clas…An integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior (2011)An integrative review of sens…Tough package, strong taste: The influence of packaging design on taste impressions and product evaluations (2010)Tough package, strong taste: …Is Your Product on the Right Side? The “Location Effect” on Perceived Product Heaviness and Package Evaluation (2009)Is Your Product on the Right …The Influence of Ceiling Height: The Effect of Priming on the Type of Processing That People Use (2007)The Influence of Ceiling Heig…Your Highness: Vertical Positions as Perceptual Symbols of Power. (2005)Your Highness: Vertical Posit…Metaphors We Live By (2003)Metaphors We Live ByVital Dimensions in Volume Perception: Can the Eye Fool the Stomach? (1999)Vital Dimensions in Volume Pe…Philosophy in the flesh (1999)Philosophy in the fleshThe Impact of Inferential Beliefs on Product Evaluations (1982)The Impact of Inferential Bel…The Measurement of Meaning (1957)The Measurement of MeaningSimple or complex logos? The impact of logo complexity on brand luxuriousness perception (2025)Simple or complex logos? The …Face consciousness: the impact of gift packaging shape on consumer perception (2025)Face consciousness: the impac…Explaining Visual Shape–Taste Crossmodal Correspondences (2023)Explaining Visual Shape–Taste…Searching for the sound of premium beer (2020)Searching for the sound of pr…The Presentation of Self in Everyday Life. (1956)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Mapping the luxury research landscape: A bibliometric citation analysis (2016)Inside the sustainable consumption theoretical toolbox: Critical concepts for sustainability, consumption, and marketing (2017)‘Masstige’ marketing: A review, synthesis and research agenda (2019)Color and shopping intentions (2003)The Effect of Conceptual and Perceptual Fluency on Brand Evaluation (2004)Managing sensory expectations concerning products and brands: Capitalizing on the potential of sound and shape symbolism (2011)A consumer definition of eco-friendly packaging (2019)Consumers’ response to environmentally-friendly food packaging - A systematic review (2020)The Handbook of Social Psychology (1969)Women, Fire, and Dangerous Things (1987)Cold and Lonely (2008)Evaluating Conceptual Metaphor Theory (2011)The Social Distance Theory of Power (2013)The Principles of Psychology (1891)The magical number seven, plus or minus two: Some limits on our capacity for processing information. (1956)The magical number seven, plus or minus two: Some limits on our capacity for processing information. (1994)Pleasure principles: A review of research on hedonic consumption (2012)Sensory marketing, embodiment, and grounded cognition: A review and introduction (2013)Store Atmospherics: A Multisensory Perspective (2014)Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude? (1981)Development and validation of brief measures of positive and negative affect: The PANAS scales. (1988)Development and validation of brief measures of positive and negative affect: The PANAS scales. (1988)Does Your Company Have the Right Logo? How and Why Circular- and Angular-Logo Shapes Influence Brand Attribute Judgments (2015)The power of sensory marketing in advertising (2016)Sensory Aspects of Package Design (2017)The psychology of interpersonal relations. (1958)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Cognitive and Affective Priming Effects of the Context for Print Advertisements (1990)Why PLS-SEM is suitable for complex modelling? An empirical illustration in big data analytics quality (2017)Comparing the importance of luxury value perceptions in cross-national contexts (2011)Retail Luxury Strategy: Assembling Charisma through Art and Magic (2011)Understanding luxury consumption in China: Consumer perceptions of best-known brands (2011)Qualitative Analysis for Social Scientists (1987)The contemporary theory of metaphor (1993)A Dynamic Theory of Organizational Knowledge Creation (1994)Attitudinal effects of mere exposure. (1968)Measuring emotion: The self-assessment manikin and the semantic differential (1994)A model of (often mixed) stereotype content: Competence and warmth respectively follow from perceived status and competition. (2002)Empathy: Its ultimate and proximate bases (2002)Listening to Action-related Sentences Activates Fronto-parietal Motor Circuits (2005)The Career of Metaphor. (2005)
this work references cited by second hop

References

  • 2003Metaphors We Live By25,220 cited
  • 1957The Measurement of Meaning9,430 cited
  • 1999Philosophy in the flesh1,982 cited
  • 2011An integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior1,669 cited
  • 2013The luxury strategy: break the rules of marketing to build luxury brands737 cited
  • 2005Your Highness: Vertical Positions as Perceptual Symbols of Power.708 cited
  • 2011Between the mass and the class: Antecedents of the “bandwagon” luxury consumption behavior523 cited
  • 1982The Impact of Inferential Beliefs on Product Evaluations481 cited
  • 2012The “Visual Depiction Effect” in Advertising: Facilitating Embodied Mental Simulation through Product Orientation463 cited
  • 2010Tough package, strong taste: The influence of packaging design on taste impressions and product evaluations456 cited
  • 1999Vital Dimensions in Volume Perception: Can the Eye Fool the Stomach?337 cited
  • 2007The Influence of Ceiling Height: The Effect of Priming on the Type of Processing That People Use285 cited
  • 2009Is Your Product on the Right Side? The “Location Effect” on Perceived Product Heaviness and Package Evaluation244 cited
  • 2016Crossmodal correspondences between taste and shape, and their implications for product packaging: A review199 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

  • 2013Crossmodal correspondences between odors and contingent features: odors, musical notes, and geometrical shapes196 cited
  • 2011When Visual Product Features Speak the Same Language: Effects of Shape-Typeface Congruence on Brand Perception and Price Expectations*171 cited
  • Cited by

    • 2023Explaining Visual Shape–Taste Crossmodal Correspondences51 cited
    • 2020Searching for the sound of premium beer15 cited
    • 2025Simple or complex logos? The impact of logo complexity on brand luxuriousness perception14 cited
    • 2025Face consciousness: the impact of gift packaging shape on consumer perception10 cited