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Marketing Public Policy and the Evolving Role of Marketing Academics: A Historical Perspective

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References

1958Marketing Behavior and Executive Action613 cited
1936An Economic Interpretation of the Constitution of the United States588 cited
1976The History of Marketing Thought369 cited
1958Market Behavior and Executive Action360 cited
1912Some Problems in Market Distribution287 cited
1942The Economic Effects of Advertising.196 cited
1955The Politics of Distribution166 cited
1916The Marketing of Farm Products.140 cited
1984Drastic Measures81 cited
1897Speculation on the Stock and Produce Exchanges of the United States.75 cited
1915Some Problems in Market Distribution65 cited
1981From Competitor to Consumer: The Changing Focus of Federal Regulation of Advertising, 1914–193828 cited

Cited by

2002Book Review: On Books and Scholarship: Reflections of a Marketing Academic15 cited
2014Estrategias de marketing utilizadas por las empresas chilenas para incrementar el valor de los clientes15 cited
2006Em busca de uma agenda brasileira de pesquisa em estratégia de marketing10 cited

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