Marketing Public Policy and the Evolving Role of Marketing Academics: A Historical Perspective

Stanley C. Hollander · William W. Keep · Roger A. Dickinson

17 citations0/0 files storedJournal of Public Policy & Marketing

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Management and Marketing Education Marketing and Advertising Strategies American History and Culture

Abstract

In this article, the authors highlight marketing public policy activities and the evolving role of marketing academics prior to 1960. In doing so, the authors provide an historical setting for discussions of more contemporary activities. The evidence illustrates the enduring influence of marketing academics on public policy over time.

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1958Marketing Behavior and Executive Action 1936An Economic Interpretation of the Constitution of the United States 1976The History of Marketing Thought 1958Market Behavior and Executive Action 1912Some Problems in Market Distribution 1942The Economic Effects of Advertising.1955The Politics of Distribution 1916The Marketing of Farm Products.

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