Strategic Planning at the FTC

Patrick E. Murphy

7 citations0/0 files storedJournal of Public Policy & Marketing

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Public Policy and Administration Research Strategic Planning and Analysis Organizational Strategy and Culture

Abstract

This article discusses the use of strategic planning by the Bureau of Consumer Protection's planning office. The historical use of planning by the agency, this office's activities, problems in implementing the planning effort, and the appropriateness of strategic planning in government are examined.

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1972Principles of Marketing 1974Management—Tasks, responsibilities, practices 1982Marketing, Strategic Planning and the Theory of the Firm 1981Strategic Planning for Higher Education 1990From Strategic Planning to Strategic Management 1979Strategic Market Planning: Problems and Analytical Approaches 1980Strategic Market Planning: Problems and Analytical Approaches 1977From Strategic Planning to Strategic Management

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