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The 70% Majority: Enduring Consumer Beliefs about Advertising
13 references·16 citing·29 second hop
The 70% Majority: Enduring Consumer Beliefs about Advertising (1994)The 70% Majority: Enduring Consumer Belie…Advances in Consumer Research (2025)Advances in Consumer ResearchAmerican Economic Review (2019)American Economic ReviewHere's the Beef: Factors, Determinants, and Segments in Consumer Criticism of Advertising (1993)Here's the Beef: Factors, Det…Consumer Skepticism of Advertising Claims: Testing Hypotheses from Economics of Information (1990)Consumer Skepticism of Advert…Money Talks: Perceived Advertising Expense and Expected Product Quality (1989)Money Talks: Perceived Advert…The Informational Role of Warranties and Private Disclosure about Product Quality (1981)The Informational Role of War…Advertising as Information (1974)Advertising as InformationJob Market Signaling (1973)Job Market SignalingFree Competition and the Optimal Amount of Fraud (1973)Free Competition and the Opti…The Market for "Lemons": Quality Uncertainty and the Market Mechanism (1970)The Market for "Lemons": Qual…Information and Consumer Behavior (1970)Information and Consumer Beha…Advertising in America: The Consumer View (1969)Advertising in America: The C…The Affluent Society (1958)The Affluent SocietyThe effects of CSR communication in corporate crises: Examining the role of dispositional and situational CSR skepticism in context (2019)The effects of CSR communicat…“This is not sponsored content” – The effects of impartiality disclosure and e-commerce landing pages on consumer responses to social media influencer posts (2019)“This is not sponsored conten…Does It Pay to Be Real? Understanding Authenticity in TV Advertising (2018)Does It Pay to Be Real? Under…Saving Media or Trading on Trust? (2017)Saving Media or Trading on Tr…Walk the Talk? How Symbolic and Substantive CSR Actions Affect Firm Performance Depending on Stakeholder Proximity (2015)Walk the Talk? 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References

  • 1970The Market for "Lemons": Quality Uncertainty and the Market Mechanism22,977 cited
  • 1973Job Market Signaling16,329 cited
  • 2025Advances in Consumer Research13,264 cited
  • 2019American Economic Review10,902 cited
  • 1970Information and Consumer Behavior5,796 cited
  • 1973Free Competition and the Optimal Amount of Fraud3,943 cited
  • 1974Advertising as Information3,430 cited
  • 1981The Informational Role of Warranties and Private Disclosure about Product Quality2,491 cited
  • 1958The Affluent Society2,208 cited
  • 1993Here's the Beef: Factors, Determinants, and Segments in Consumer Criticism of Advertising620 cited
  • 1990Consumer Skepticism of Advertising Claims: Testing Hypotheses from Economics of Information481 cited
  • 1989Money Talks: Perceived Advertising Expense and Expected Product Quality477 cited
  • 1969Advertising in America: The Consumer View300 cited

Cited by

  • 2009Advertising corporate social responsibility initiatives to communicate corporate image263 cited
  • 2015Walk the Talk? How Symbolic and Substantive CSR Actions Affect Firm Performance Depending on Stakeholder Proximity262 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

  • 2010Targeted Marketing and Public Health230 cited
  • 2018Does It Pay to Be Real? Understanding Authenticity in TV Advertising211 cited
  • 2000On the Origin and Distinctness of Skepticism toward Advertising194 cited
  • 2019“This is not sponsored content” – The effects of impartiality disclosure and e-commerce landing pages on consumer responses to social media influencer posts184 cited
  • 2007Government failure versus market failure: microeconomics policy research and government performance163 cited
  • 2004Information Content and Consumer Readership of Print Ads: A Comparison of Search and Experience Products162 cited
  • 2004Does Corporate Sponsorship of a Socially‐Oriented Message Make a Difference? An Investigation of the Effects of Sponsorship Identity on Responses to an Anti‐Drinking and Driving Message155 cited
  • 2009Constructing a Corporate Social Responsibility Reputation Using Corporate Image Advertising145 cited
  • 2007Determinants and antecedents of general attitudes towards advertising117 cited
  • 2017Saving Media or Trading on Trust?112 cited
  • 2007Are we measuring the same attitude? Understanding media effects on attitude towards advertising97 cited
  • 2019The effects of CSR communication in corporate crises: Examining the role of dispositional and situational CSR skepticism in context89 cited
  • 2009A Hong Kong study of advertising credibility86 cited
  • 2009Employees as internal audience: how advertising affects employees’ customer focus84 cited