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Fake News, Real Problems for Brands: The Impact of Content Truthfulness and Source Credibility on consumers’ Behavioral Intentions toward the Advertised Brands
16 references·16 citing·47 second hopsampled
Fake News, Real Problems for Brands: The Impact of Content Truthfulness and Source Credibility on consumers’ Behavioral Intentions toward the Advertised Brands (2019)Fake News, Real Problems for Brands: The …Advances in Consumer Research (2025)Advances in Consumer ResearchThe science of fake news (2018)The science of fake newsDefining “Fake News” (2017)Defining “Fake News”Communication And Persuasion (2017)Communication And PersuasionCognitive Responses in Persuasion (2014)Cognitive Responses in Persua…Social and Heuristic Approaches to Credibility Evaluation Online (2010)Social and Heuristic Approach…The role of site features, user attributes, and information verification behaviors on the perceived credibility of web-based information (2007)The role of site features, us…The Persuasiveness of Source Credibility: A Critical Review of Five Decades' Evidence (2004)The Persuasiveness of Source …Development and Validation of a Brand Trust Scale (2003)Development and Validation of…Credibility for the 21st Century: Integrating Perspectives on Source, Message, and Media Credibility in the Contemporary Media Environment (2003)Credibility for the 21st Cent…Brand Synthesis: The Multidimensionality of Brand Knowledge (2003)Brand Synthesis: The Multidim…The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)The Chain of Effects from Bra…Brand trust in the context of consumer loyalty (2001)Brand trust in the context of…The Match-Up Hypothesis: Physical Attractiveness, Expertise, and the Role of Fit on Brand Attitude, Purchase Intent and Brand Beliefs (2000)The Match-Up Hypothesis: Phys…The Commitment-Trust Theory of Relationship Marketing (1994)The Commitment-Trust Theory o…Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Central and Peripheral Routes…How Disinformation Affects Sales: Examining the Advertising Campaign of a Socially Responsible Brand (2024)How Disinformation Affects Sa…Leveraging virtual brand community engagement and consumer brand identification as a bounce-back brand recovery strategy: Role of brand endorsers (2023)Leveraging virtual brand comm…How believing in brand conspiracies shapes relationships with brands (2023)How believing in brand conspi…Infodemic and fake news – A comprehensive overview of its global magnitude during the COVID-19 pandemic in 2021: A scoping review (2022)Infodemic and fake news – A c…Does source credibility matter in promoting sustainable consumption? Developing an integrated model (2022)Does source credibility matte…Debunking misinformation in times of crisis: Exploring misinformation correction strategies for effective internal crisis communication (2022)Debunking misinformation in t…Anthropomorphism in CSR Endorsement: A Comparative Study on Humanlike vs. Cartoonlike Virtual Influencers’ Climate Change Messaging (2022)Anthropomorphism in CSR Endor…Antecedents and consequences of co-creation value with a resolution of complex P2P relationships (2022)Antecedents and consequences …The fake news effect: what does it mean for consumer behavioral intentions towards brands? (2021)The fake news effect: what do…Sentiment Analysis for Fake News Detection (2021)Sentiment Analysis for Fake N…Information overload and fake news sharing: A transactional stress perspective exploring the mitigating role of consumers’ resilience during COVID-19 (2021)Information overload and fake…How do digital natives perceive and react toward online advertising? Implications for SMEs (2021)How do digital natives percei…Believing and acting on fake news related to natural food: the influential role of brand trust and system trust (2021)Believing and acting on fake …Trapping Fake Discounts as Drivers of Real Revenues and Their Impact on Consumer’s Behavior in India: A Case Study (2019)Trapping Fake Discounts as Dr…The impact of source credible online reviews on purchase intention (2019)The impact of source credible…Consumer response to fake news about brands on social media: the effects of self-efficacy, media trust, and persuasion knowledge on brand trust (2019)Consumer response to fake new…Dimensions of Consumer Expertise (1987)Dimensions of Brand Personality (1997)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)The Evolution of Loyalty Intentions (2006)Consumer Responses to Corporate Social Responsibility (CSR) Initiatives: Examining the Role of Brand-Cause Fit in Cause-Related Marketing (2007)Holistic Package Design and Consumer Brand Impressions (2008)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Some antecedents and outcomes of brand love (2006)Using PLS Path Modeling for Assessing Hierarchical Construct Models: Guidelines and Empirical Illustration1 (2009)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Structural equation modeling in practice: A review and recommended two-step approach. 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(1989)Mesoamerican writing systems: propaganda, myth, and history in four ancient civilizations (1993)Social Media and Fake News in the 2016 Election (2017)Does Media Literacy Help Identification of Fake News? Information Literacy Helps, but Other Literacies Don’t (2019)Fake news on Twitter during the 2016 U.S. presidential election (2019)A Survey of Fake News (2020)Lazy, not biased: Susceptibility to partisan fake news is better explained by lack of reasoning than by motivated reasoning (2018)The spread of true and false news online (2018)Systematic Literature Review on the Spread of Health-related Misinformation on Social Media (2019)The totalitarian ego: Fabrication and revision of personal history. 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References

  • 1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
  • 2025Advances in Consumer Research13,264 cited
  • 2001The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty6,666 cited
  • 1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement4,602 cited
  • 2018The science of fake news4,155 cited
  • 2017Communication And Persuasion2,240 cited
  • 2004The Persuasiveness of Source Credibility: A Critical Review of Five Decades' Evidence2,203 cited
  • 2017Defining “Fake News”2,201 cited
  • 2003Brand Synthesis: The Multidimensionality of Brand Knowledge1,911 cited
  • 2010Social and Heuristic Approaches to Credibility Evaluation Online1,393 cited
  • 2001Brand trust in the context of consumer loyalty1,340 cited
  • 2000The Match-Up Hypothesis: Physical Attractiveness, Expertise, and the Role of Fit on Brand Attitude, Purchase Intent and Brand Beliefs1,322 cited
  • 2014Cognitive Responses in Persuasion1,202 cited
  • 2003Development and Validation of a Brand Trust Scale874 cited
  • 2007The role of site features, user attributes, and information verification behaviors on the perceived credibility of web-based information

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798 cited
  • 2003Credibility for the 21st Century: Integrating Perspectives on Source, Message, and Media Credibility in the Contemporary Media Environment769 cited
  • Cited by

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    • 2021Information overload and fake news sharing: A transactional stress perspective exploring the mitigating role of consumers’ resilience during COVID-19233 cited
    • 2021How do digital natives perceive and react toward online advertising? Implications for SMEs210 cited
    • 2019Consumer response to fake news about brands on social media: the effects of self-efficacy, media trust, and persuasion knowledge on brand trust198 cited
    • 2019The impact of source credible online reviews on purchase intention196 cited
    • 2022Infodemic and fake news – A comprehensive overview of its global magnitude during the COVID-19 pandemic in 2021: A scoping review125 cited
    • 2022Anthropomorphism in CSR Endorsement: A Comparative Study on Humanlike vs. Cartoonlike Virtual Influencers’ Climate Change Messaging123 cited
    • 2022Does source credibility matter in promoting sustainable consumption? Developing an integrated model41 cited
    • 2022Antecedents and consequences of co-creation value with a resolution of complex P2P relationships36 cited
    • 2019Trapping Fake Discounts as Drivers of Real Revenues and Their Impact on Consumer’s Behavior in India: A Case Study31 cited
    • 2023Leveraging virtual brand community engagement and consumer brand identification as a bounce-back brand recovery strategy: Role of brand endorsers31 cited
    • 2022Debunking misinformation in times of crisis: Exploring misinformation correction strategies for effective internal crisis communication29 cited
    • 2021Believing and acting on fake news related to natural food: the influential role of brand trust and system trust29 cited
    • 2023How believing in brand conspiracies shapes relationships with brands26 cited
    • 2021The fake news effect: what does it mean for consumer behavioral intentions towards brands?26 cited
    • 2024How Disinformation Affects Sales: Examining the Advertising Campaign of a Socially Responsible Brand21 cited