Article1998

The Rent-to-Own Industry and Pricing Disclosure Tactics

Ronald Paul Hill · David L. Ramp · Linda Silver

48 citations0/0 files storedJournal of Public Policy & Marketing

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Consumer Market Behavior and Pricing Financial Literacy, Pension, Retirement Analysis Consumer behavior in food and health

Abstract

The authors investigate the retail pricing tactics of the rent-to-own (RTO) industry through an examination of a recent court ruling and primary data. More specifically, the authors describe a typical RTO transaction and analyze a recent court case that is representative of current rulings. Next, the authors conduct a qualitative investigation of consumers’ experiences with RTO retailers that is grounded in public/social policy theory involving impoverished consumers. The article ends with a discussion of retail pricing options and disclosure requirements, as well as grass-roots opportunities for consumer protection.

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References

1988The Long Interview 1994Analysis and Interpretation of Qualitative Data in Consumer Research 1989Putting Consumer Experience Back into Consumer Research: The Philosophy and Method of Existential-Phenomenology 1994Market-Oriented Ethnography: Interpretation Building and Marketing Strategy Formulation 2015“The Competitive Advantage of the Inner City”1990The Lived Meaning of Free Choice: An Existential-Phenomenological Description of Everyday Consumer Experiences of Contemporary Married Women 1997Retail Stores in Poor Urban Neighborhoods 1964The Poor Pay More: Consumer Practices of Low-Income Families.

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2003Empirical Evidence on the Determinants of Rent-to-Own Use and Purchase Behavior 2013Consumer resource integration amongst vulnerable consumers: Care leavers in transition to independent living 2002Customer Experience with Rent-to-Own Transactions 2024Marketing’s role in promoting dignity and human rights: A conceptualization for assessment and future research 2018Theory of marketplace morality and impoverished consumers

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