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Integrating Bottom-of-the-Pyramid Producers with High-Income Markets: Designing Institutional Arrangements for West African Shea Nut Butter Producers

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117 cited

2012Marketing and Public Policy: Transformative Research in Developing Markets61 cited

2012Studying low-literate consumers through experimental methods: Implications for subsistence marketplaces34 cited

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2020The Biogeographical Foundations of African Marketing Systems5 cited