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Website Morphing
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Website Morphing (2009)Website MorphingCognitive Reflection and Decision Making (2005)Cognitive Reflection and Deci…Culture's Consequences: Comparing Values, Behaviors, Institutions, and Organizations across Nations (2002)Culture's Consequences: Compa…Riding the waves of culture: Understanding cultural diversity in business (1993)Riding the waves of culture: …Does Measuring Intent Change Behavior? (1993)Does Measuring Intent Change …Culture's Consequences: International Differences in Work-Related Values. (1983)Culture's Consequences: Inter…The Cognitive Processes Mediating Acceptance of Advertising (1973)The Cognitive Processes Media…The power of generative marketing: Can generative AI create superhuman visual marketing content? (2024)The power of generative marke…The potential of generative AI for personalized persuasion at scale (2024)The potential of generative A…Dynamic Online Pricing with Incomplete Information Using Multiarmed Bandit Experiments (2019)Dynamic Online Pricing with I…An Analysis of the Interaction Between Intelligent Software Agents and Human Users (2018)An Analysis of the Interactio…Using Big Data as a window into consumers’ psychology (2017)Using Big Data as a window in…Technology-driven service strategy (2017)Technology-driven service str…How Is Your User Feeling? Inferring Emotion Through Human-Computer Interaction Devices1 (2017)How Is Your User Feeling? Inf…Customer Acquisition via Display Advertising Using Multi-Armed Bandit Experiments (2017)Customer Acquisition via Disp…Crumbs of the Cookie: User Profiling in Customer-Base Analysis and Behavioral Targeting (2016)Crumbs of the Cookie: User Pr…Decision Difficulty in the Age of Consumer Empowerment (2014)Decision Difficulty in the Ag…When Does Retargeting Work? Information Specificity in Online Advertising (2013)When Does Retargeting Work? I…Marketing in Computer-Mediated Environments: Research Synthesis and New Directions (2013)Marketing in Computer-Mediate…Driving Online and Offline Sales: The Cross-Channel Effects of Traditional, Online Display, and Paid Search Advertising (2013)Driving Online and Offline Sa…Our Twitter Profiles, Our Selves: Predicting Personality with Twitter (2011)Our Twitter Profiles, Our Sel…The Perils of Behavior-Based Personalization (2010)The Perils of Behavior-Based …Online Trust: State of the Art, New Frontiers, and Research Potential (2009)Online Trust: State of the Ar…Organizational Information Requirements, Media Richness and Structural Design (1986)Asset Stock Accumulation and Sustainability of Competitive Advantage (1989)The Capabilities of Market-Driven Organizations (1994)Brand co-creation through social commerce information sharing: The role of social media (2018)Online relationship marketing (2018)Conceptualizing the electronic word-of-mouth process: What we know and need to know about eWOM creation, exposure, and evaluation (2019)Statistical principles in experimental design. 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References

  • 2002Culture's Consequences: Comparing Values, Behaviors, Institutions, and Organizations across Nations21,666 cited
  • 1983Culture's Consequences: International Differences in Work-Related Values.15,062 cited
  • 2005Cognitive Reflection and Decision Making5,253 cited
  • 1993Riding the waves of culture: Understanding cultural diversity in business2,432 cited
  • 1973The Cognitive Processes Mediating Acceptance of Advertising466 cited
  • 1993Does Measuring Intent Change Behavior?449 cited

Cited by

  • 2013When Does Retargeting Work? Information Specificity in Online Advertising510 cited
  • 2011Our Twitter Profiles, Our Selves: Predicting Personality with Twitter483 cited
  • 2013Marketing in Computer-Mediated Environments: Research Synthesis and New Directions467 cited
  • 2009Online Trust: State of the Art, New Frontiers, and Research Potential393 cited
  • 2024The potential of generative AI for personalized persuasion at scale311 cited
  • 2013Driving Online and Offline Sales: The Cross-Channel Effects of Traditional, Online Display, and Paid Search Advertising296 cited
  • 2017Technology-driven service strategy263 cited
  • 2017Customer Acquisition via Display Advertising Using Multi-Armed Bandit Experiments261 cited

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  • 2014Decision Difficulty in the Age of Consumer Empowerment257 cited
  • 2024The power of generative marketing: Can generative AI create superhuman visual marketing content?229 cited
  • 2010The Perils of Behavior-Based Personalization186 cited
  • 2018An Analysis of the Interaction Between Intelligent Software Agents and Human Users184 cited
  • 2017How Is Your User Feeling? Inferring Emotion Through Human-Computer Interaction Devices1181 cited
  • 2019Dynamic Online Pricing with Incomplete Information Using Multiarmed Bandit Experiments180 cited
  • 2017Using Big Data as a window into consumers’ psychology166 cited
  • 2016Crumbs of the Cookie: User Profiling in Customer-Base Analysis and Behavioral Targeting165 cited