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An Approach on Attachment in Public Marketing and Higher Education Management Contexts
16 references·0 citing·47 second hop
An Approach on Attachment in Public Marketing and Higher Education Management Contexts (2019)An Approach on Attachment in Public Marke…Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers (2010)Brand Attachment and Brand At…Having, being and higher education: the marketisation of the university and the transformation of the student into consumer (2009)Having, being and higher educ…Universities in a competitive global marketplace (2006)Universities in a competitive…Are brands forever? How brand knowledge and relationships affect current and future purchases (2006)Are brands forever? How brand…The Impact of Brand Commitment on Loyalty to Retail Service Brands (2005)The Impact of Brand Commitmen…Marketisation in Higher Education, Clark's Triangle and the Essential Ingredients of Markets (2003)Marketisation in Higher Educa…International marketing of British education: research on the students’ perception and the UK market penetration (2003)International marketing of Br…“Push‐pull” factors influencing international student destination choice (2002)“Push‐pull” factors influenci…Image and reputation of higher education institutions in students’ retention decisions (2001)Image and reputation of highe…Consumer-level factors moderating the success of private label brands (2000)Consumer-level factors modera…Critical success factors for international education marketing (1998)Critical success factors for …The complex relationship between consumer satisfaction and brand loyalty (1995)The complex relationship betw…Strategic Marketing for Educational Institutions (1995)Strategic Marketing for Educa…Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Customer Satisfaction, Market…Loyalty-based management. (1993)Loyalty-based management.Brand Loyalty Vs. Repeat Purchasing Behavior (1973)Brand Loyalty Vs. Repeat Purc…Principles of Marketing (1972)Towards a Methodology for Developing Evidence‐Informed Management Knowledge by Means of Systematic Review (2003)Defining the essence of a university: lessons from higher education branding (2008)Examining student satisfaction with higher education services (2010)Potential of the social media as instruments of higher education marketing: a segmentation study (2011)Diffusion of Innovations 1 (2019)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The Commitment-Trust Theory of Relationship Marketing (1994)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Word of mouth communication within online communities: Conceptualizing the online social network (2007)Twitter power: Tweets as electronic word of mouth (2009)A closer look at destination: Image, personality, relationship and loyalty (2013)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)The American Customer Satisfaction Index: Nature, Purpose, and Findings (1996)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Quality, satisfaction and behavioral intentions (2000)To Have or to Be (1976)The Romantic Ethic and the Spirit of Modern Consumerism (1989)Higher Education: A Critical Business (1997)Hopeful tourism (2011)Student perceptions of themselves as ‘consumers’ of higher education (2016)The student-as-consumer approach in higher education and its effects on academic performance (2016)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Measuring Consumer Involvement Profiles (1985)On the relationship between store image, store satisfaction and store loyalty (1998)The evolution and future of national customer satisfaction index models (2001)Relationship quality as a predictor of B2B customer loyalty (2006)Brand Community (2001)The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands (2005)Brand Love (2011)Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self (2011)Brand authenticity: An integrative framework and measurement scale (2014)The Logic of Modern Physics (1927)The Theory of Buyer Behavior (1971)Communication and Control Processes in the Delivery of Service Quality (1988)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Understanding Relationship Marketing Outcomes (2002)Key Factors Influencing Student Satisfaction Related to Recruitment and Retention (2001)Determinants of business student satisfaction and retention in higher education: applying Herzberg's two‐factor theory (2005)Choosing a higher education study abroad destination (2009)The determinants of international student mobility flows: an empirical study on the Erasmus programme (2010)Impact of COVID-19 pandemic on international higher education and student mobility: Student perspectives from mainland China and Hong Kong (2020)Understanding the Customer Base of Service Providers: An Examination of the Differences between Switchers and Stayers (2000)Delight by Design: The Role of Hedonic Versus Utilitarian Benefits (2008)Development of a Scale to Measure Memorable Tourism Experiences (2010)
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References

  • 1994Customer Satisfaction, Market Share, and Profitability: Findings From Sweden4,531 cited
  • 2010Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers2,294 cited
  • 2002“Push‐pull” factors influencing international student destination choice1,499 cited
  • 1973Brand Loyalty Vs. Repeat Purchasing Behavior1,369 cited
  • 1993Loyalty-based management.1,317 cited
  • 1995The complex relationship between consumer satisfaction and brand loyalty1,064 cited
  • 2006Universities in a competitive global marketplace866 cited
  • 2006Are brands forever? How brand knowledge and relationships affect current and future purchases851 cited
  • 1995Strategic Marketing for Educational Institutions821 cited
  • 2009Having, being and higher education: the marketisation of the university and the transformation of the student into consumer642 cited
  • 2000Consumer-level factors moderating the success of private label brands604 cited
  • 2001Image and reputation of higher education institutions in students’ retention decisions474 cited
  • 2005The Impact of Brand Commitment on Loyalty to Retail Service Brands442 cited
  • 1998Critical success factors for international education marketing431 cited

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2003
International marketing of British education: research on the students’ perception and the UK market penetration
418 cited
  • 2003Marketisation in Higher Education, Clark's Triangle and the Essential Ingredients of Markets349 cited
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