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The use of advertising appeals in breast cancer detection messages: a web content analysis
16 references·0 citing·45 second hop
The use of advertising appeals in breast cancer detection messages: a web content analysis (2019)The use of advertising appeals in breast …Advances in Consumer Research (2025)Advances in Consumer ResearchThe Content Analysis Guidebook (2017)The Content Analysis GuidebookQualitative Content Analysis in Practice (2012)Qualitative Content Analysis …Fear, guilt, and shame appeals in social marketing (2009)Fear, guilt, and shame appeal…A meta-analysis of humor in advertising (2008)A meta-analysis of humor in a…The Strategic Use of Gain- and Loss-Framed Messages to Promote Healthy Behavior: How Theory Can Inform Practice (2006)The Strategic Use of Gain- an…The Persuasive Influence of Emotion in Cancer Prevention and Detection Messages (2006)The Persuasive Influence of E…Discrete Emotions and Persuasion (2002)Discrete Emotions and Persuas…The Effects of Sexual Social Marketing Appeals on Cognitive Processing and Persuasion (2001)The Effects of Sexual Social …There are Threats and (Maybe) Fear-Caused Arousal: Theory and Confusions of Appeals to Fear and Fear Arousal Itself (1997)There are Threats and (Maybe)…Conceptual and methodological issues in the assessment of shame and guilt (1996)Conceptual and methodological…Applying cognitive-social theory to health-protective behavior: Breast self-examination in cancer screening. (1996)Applying cognitive-social the…The effects of message framing on mammography utilization. (1995)The effects of message framin…The effects of message framing on mammography utilization. (1995)The effects of message framin…Putting the fear back into fear appeals: The extended parallel process model (1992)Putting the fear back into fe…The Health Belief Model: A Decade Later (1984)The Health Belief Model: A De…Statistical Methods for Meta-Analysis (1988)Culture's Consequences: Comparing Values, Behaviors, Institutions, and Organizations across Nations (2002)What Drives Virality (Sharing) of Online Digital Content? The Critical Role of Information, Emotion, and Brand Prominence (2019)Way to success: Understanding top streamer's popularity and influence from the perspective of source characteristics (2021)Influencer marketing on TikTok: The effectiveness of humor and followers’ hedonic experience (2022)Self-efficacy: Toward a unifying theory of behavioral change. 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References

  • 2025Advances in Consumer Research13,264 cited
  • 2017The Content Analysis Guidebook9,228 cited
  • 1984The Health Belief Model: A Decade Later8,429 cited
  • 2012Qualitative Content Analysis in Practice5,796 cited
  • 1992Putting the fear back into fear appeals: The extended parallel process model3,868 cited
  • 2006The Strategic Use of Gain- and Loss-Framed Messages to Promote Healthy Behavior: How Theory Can Inform Practice770 cited
  • 2008A meta-analysis of humor in advertising498 cited
  • 1996Conceptual and methodological issues in the assessment of shame and guilt440 cited
  • 1995The effects of message framing on mammography utilization.384 cited
  • 2009Fear, guilt, and shame appeals in social marketing373 cited
  • 1995The effects of message framing on mammography utilization.320 cited
  • 1996Applying cognitive-social theory to health-protective behavior: Breast self-examination in cancer screening.299 cited
  • 2006The Persuasive Influence of Emotion in Cancer Prevention and Detection Messages285 cited
  • 2001The Effects of Sexual Social Marketing Appeals on Cognitive Processing and Persuasion280 cited
  • 1997There are Threats and (Maybe) Fear-Caused Arousal: Theory and Confusions of Appeals to Fear and Fear Arousal Itself

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  • 2002Discrete Emotions and Persuasion248 cited
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