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The motivation behind drinking craft beer in Italian brew pubs: a case study

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1985Role-Identity Salience725 cited

1988Role Identity and Reasoned Action in the Prediction of Repeated Behavior678 cited

Cited by

2020Is craft beer consumption genderless? Exploratory evidence from Italy and Germany15 cited
2024Analysis of Italian craft beer consumers: preferences and purchasing behaviour10 cited
2022Craft beer revolution: formation of a new segment in Slovakia4 cited
2020Craft and agricultural brewing in the Marche region: theoretical and empirical implications of global versus local sourcing4 cited