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Affiliated marketing
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Affiliated marketing (2009)Affiliated marketingModeling Purchase Behavior at an E-Commerce Web Site: A Task-Completion Approach (2004)Modeling Purchase Behavior at…Setting Referral Fees in Affiliate Marketing (2003)Setting Referral Fees in Affi…The role of intermediaries in electronic marketplaces: developing a contingency model (2002)The role of intermediaries in…Referral Infomediaries (2002)Referral InfomediariesInterfirm alliances in online retailing (2002)Interfirm alliances in online…Value creation in E‐business (2001)Value creation in E‐businessStrategies for Competitive Advantage in Electronic Commerce. (2001)Strategies for Competitive Ad…Customer Referral Management: Optimal Reward Programs (2001)Customer Referral Management:…Viral Marketing - Establishing Customer Relationships by 'Word-of-mouse' (2000)Viral Marketing - Establishin…Structure and Macro-Level Impacts of Electronic Commerce: From Technological Infrastructure to Electronic Marketplaces (1999)Customer Relationship Building on the Internet in B2B Marketing: A Proposed Typology (2004)At the Crossroads of Knowledge Management with Social Software. (2005)Industry characteristics, stages of E-commerce communications, and entrepreneurs and SMEs revenue growth (2017)The Market for "Lemons": Quality Uncertainty and the Market Mechanism (1970)Consumer behavior and marketing action (1981)Postpurchase communications by consumers (1989)Mobile Word-Of-Mouth - A Grounded Theory of Mobile Viral Marketing (2009)An Analysis of Word-of-Mouse Ratings and Guest Comments of Online Hotel Distribution Sites (2010)Conceptualising electronic word of mouth activity (2011)Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value (1994)Constructive Consumer Choice Processes (1998)Consumer Decision Making in Online Shopping Environments: The Effects of Interactive Decision Aids (2000)Click Here for Internet Insight: Advances in Clickstream Data Analysis in Marketing (2009)Prospects for Personalization on the Internet (2009)Modeling Consumer Purchasing Behavior in Social Shopping Communities with Clickstream Data (2011)Market Orientation: Antecedents and Consequences (1993)A Dynamic Theory of Organizational Knowledge Creation (1994)The role of cyber‐intermediaries: a framework based on transaction cost analysis, agency, relationship marketing and social exchange theories (2007)External Control of Organizations: Resource Dependence Perspective (2011)Technology development strategies and policy support for the solar energy industry under technological turbulence (2018)Vertical stakeholder collaborations for firm innovativeness in new product development: The moderating roles of legal bonds and operational linkages (2019)The Discovery of Grounded Theory: Strategies for Qualitative Research. (1968)Case Study Research: Design and Methods (1984)Firm Resources and Sustained Competitive Advantage (1991)Business Model Innovation: Opportunities and Barriers (2009)Business Models, Business Strategy and Innovation (2009)The Business Model: Recent Developments and Future Research (2011)Industrial Market Structure and Economic Performance. (1971)Electronic markets and electronic hierarchies (1987)Strategy and the Internet. (2001)Tourism Marketing in an Era of Paradigm Shift (2007)Twenty years of electronic markets research—looking backwards towards the future (2011)Visualizing Asymmetric Competition Among More Than 1,000 Products Using Big Search Data (2016)Development and validation of brief measures of positive and negative affect: The PANAS scales. (1988)Development and validation of brief measures of positive and negative affect: The PANAS scales. (1988)The Behavioral Consequences of Service Quality (1996)Firm-Created Word-of-Mouth Communication: Evidence from a Field Test (2009)Creating Social Contagion Through Viral Product Design: A Randomized Trial of Peer Influence in Networks (2011)Seeding Strategies for Viral Marketing: An Empirical Comparison (2011)Vertical Integration and Antitrust Policy (1950)Managing Channel Profits (1983)Word of mouth: understanding and managing referral marketing (1998)Hybrid Advertising Auctions (2011)Helping Firms Reduce Complexity in Multichannel Online Data: A New Taxonomy-Based Approach for Customer Journeys (2015)Predicting customer quality in e-commerce social networks: a machine learning approach (2018)A Model of Sales. (1980)Frictionless Commerce? A Comparison of Internet and Conventional Retailers (2000)Does the Internet Make Markets More Competitive? Evidence from the Life Insurance Industry (2002)A Model of Search Intermediaries and Paid Referrals (2007)The Impact of Customer Community Participation on Customer Behaviors: An Empirical Investigation (2010)Digital marketing communication in global marketplaces: A review of extant research, future directions, and potential approaches (2021)
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References

  • 2001Value creation in E‐business5,565 cited
  • 2001Customer Referral Management: Optimal Reward Programs316 cited
  • 2004Modeling Purchase Behavior at an E-Commerce Web Site: A Task-Completion Approach284 cited
  • 2000Viral Marketing - Establishing Customer Relationships by 'Word-of-mouse'247 cited
  • 2002The role of intermediaries in electronic marketplaces: developing a contingency model179 cited
  • 2002Referral Infomediaries116 cited
  • 2003Setting Referral Fees in Affiliate Marketing86 cited
  • 2002Interfirm alliances in online retailing64 cited
  • 2001Strategies for Competitive Advantage in Electronic Commerce.61 cited

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