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Addressing Online Behavioral Advertising and Privacy Implications: A Comparison of Passive Versus Active Learning Approaches
16 references·4 citing·45 second hop
Addressing Online Behavioral Advertising and Privacy Implications: A Comparison of Passive Versus Active Learning Approaches (2019)Addressing Online Behavioral Advertising …The role of data privacy in marketing (2016)The role of data privacy in m…Privacy and human behavior in the age of information (2015)Privacy and human behavior in…Big other: Surveillance Capitalism and the Prospects of an Information Civilization (2015)Big other: Surveillance Capit…Unraveling the Personalization Paradox: The Effect of Information Collection and Trust-Building Strategies on Online Advertisement Effectiveness (2014)Unraveling the Personalizatio…Social Networks, Personalized Advertising, and Privacy Controls (2013)Social Networks, Personalized…The Privacy Paradox: Personal Information Disclosure Intentions versus Behaviors (2007)The Privacy Paradox: Personal…Consumer Trust in an Internet Store: A Cross-Cultural Validation (2006)Consumer Trust in an Internet…A privacy paradox: Social networking in the United States (2006)A privacy paradox: Social net…Internet Users' Information Privacy Concerns (IUIPC): The Construct, the Scale, and a Causal Model (2004)Internet Users' Information P…The role of perceived risk in the quality-value relationship: A study in a retail environment (1999)The role of perceived risk in…Building consumer trust online (1999)Building consumer trust onlinePerceived Risk Attitudes: Relating Risk Perception to Risky Choice (1997)Perceived Risk Attitudes: Rel…Perceived Risk: Further Considerations for the Marketing Discipline (1993)Perceived Risk: Further Consi…Factors Affecting Trust in Market Research Relationships (1993)Factors Affecting Trust in Ma…Developing Buyer-Seller Relationships (1987)Developing Buyer-Seller Relat…Experiential Learning : Experience as the Source of Learning and Development (1983)Experiential Learning : Exper…The First 25 Years of Digital Marketing Education Research: A Thematic Exploration and an Agenda for Future Inquiry (2023)The First 25 Years of Digital…How has data-driven marketing evolved: Challenges and opportunities with emerging technologies (2023)How has data-driven marketing…Using Marketing Mix Elasticities to Demonstrate Consumer and Producer Perspectives in Marketing Management Class (2022)Using Marketing Mix Elasticit…Social marketing AS pedagogy (2022)Social marketing AS pedagogyBelief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)The theory of planned behavior (1991)Principles and Practice of Structural Equation Modeling (1998)Developing and Validating Trust Measures for e-Commerce: An Integrative Typology (2002)Consumer Acceptance of Electronic Commerce: Integrating Trust and Risk with the Technology Acceptance Model (2003)Trust and TAM in Online Shopping: An Integrated Model1 (2003)From Intentions to Actions: A Theory of Planned Behavior (1985)Privacy in the Digital Age: a Review of Information Privacy Research in Information Systems1 (2011)Privacy attitudes and privacy behaviour: A review of current research on the privacy paradox phenomenon (2015)The Economics of Privacy (2016)Advances in Consumer Research (2025)Markets and Hierarchies: Analysis and Antitrust Implications. 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(1977)Self‐determination theory and work motivation (2005)Nudges for Privacy and Security (2017)(Un)informed Consent (2019)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)An Extended Privacy Calculus Model for E-Commerce Transactions (2006)Common Method Variance in IS Research: A Comparison of Alternative Approaches and a Reanalysis of Past Research (2006)The utilization of e‐government services: citizen trust, innovation and acceptance factors* (2005)Information Privacy Research: an Interdisciplinary Review1 (2011)Learning Styles and Learning Spaces: Enhancing Experiential Learning in Higher Education (2005)Why Minimal Guidance During Instruction Does Not Work: An Analysis of the Failure of Constructivist, Discovery, Problem-Based, Experiential, and Inquiry-Based Teaching (2006)The ‘digital natives’ debate: A critical review of the evidence (2008)
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References

  • 1983Experiential Learning : Experience as the Source of Learning and Development33,193 cited
  • 1987Developing Buyer-Seller Relationships9,139 cited
  • 1993Factors Affecting Trust in Market Research Relationships3,649 cited
  • 2004Internet Users' Information Privacy Concerns (IUIPC): The Construct, the Scale, and a Causal Model3,170 cited
  • 2015Big other: Surveillance Capitalism and the Prospects of an Information Civilization2,977 cited
  • 1999Building consumer trust online2,131 cited
  • 2015Privacy and human behavior in the age of information1,877 cited
  • 2006Consumer Trust in an Internet Store: A Cross-Cultural Validation1,876 cited
  • 1999The role of perceived risk in the quality-value relationship: A study in a retail environment1,675 cited
  • 2007The Privacy Paradox: Personal Information Disclosure Intentions versus Behaviors1,524 cited
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  • 2006A privacy paradox: Social networking in the United States1,332 cited
  • 2016The role of data privacy in marketing898 cited
  • 2014Unraveling the Personalization Paradox: The Effect of Information Collection and Trust-Building Strategies on Online Advertisement Effectiveness863 cited
  • 1997

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Perceived Risk Attitudes: Relating Risk Perception to Risky Choice
828 cited
  • 2013Social Networks, Personalized Advertising, and Privacy Controls826 cited
  • Cited by

    • 2023How has data-driven marketing evolved: Challenges and opportunities with emerging technologies213 cited
    • 2023The First 25 Years of Digital Marketing Education Research: A Thematic Exploration and an Agenda for Future Inquiry20 cited
    • 2022Social marketing AS pedagogy14 cited
    • 2022Using Marketing Mix Elasticities to Demonstrate Consumer and Producer Perspectives in Marketing Management Class10 cited