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Design for Sustainability: The Effect of Lettering Case on Environmental Concern from a Green Advertising Perspective
16 references·6 citing·52 second hop
Design for Sustainability: The Effect of Lettering Case on Environmental Concern from a Green Advertising Perspective (2019)Design for Sustainability: The Effect of …Appealing to fear: A meta-analysis of fear appeal effectiveness and theories. (2015)Appealing to fear: A meta-ana…Signaling the Green Sell: The Influence of Eco-Label Source, Argument Specificity, and Product Involvement on Consumer Trust (2014)Signaling the Green Sell: The…Perceived Greenwashing: The Interactive Effects of Green Advertising and Corporate Environmental Performance on Consumer Reactions (2013)Perceived Greenwashing: The I…It Is a Match: The Impact of Congruence between Celebrity Image and Consumer Ideal Self on Endorsement Effectiveness (2012)It Is a Match: The Impact of …Consumer attitude and purchase intention toward green energy brands: The roles of psychological benefits and environmental concern (2011)Consumer attitude and purchas…“Fear Won't Do It” (2009)“Fear Won't Do It”Beyond ecolabels: what green marketing can learn from conventional marketing (2006)Beyond ecolabels: what green …Social Influence: Compliance and Conformity (2004)Social Influence: Compliance …Heuristics and Biases: The Psychology of Intuitive Judgment (2004)Heuristics and Biases: The Ps…A Meta-Analysis of Fear Appeals: Implications for Effective Public Health Campaigns (2000)A Meta-Analysis of Fear Appea…Perceived Threat and Authoritarianism (1997)Perceived Threat and Authorit…Culture and Congruence: The Fit Between Management Practices and National Culture (1996)Culture and Congruence: The F…Coherence and congruence: Two aspects of personality integration. (1995)Coherence and congruence: Two…Fear control and danger control: A test of the extended parallel process model (EPPM) (1994)Fear control and danger contr…Celebrity spokesperson and brand congruence (1990)Celebrity spokesperson and br…Communication and Persuasion: Psychological Studies of Opinion Change. (1954)Communication and Persuasion:…Handwritten or Machine‐Written? The Interaction Between Green Advertising Appeals and Typefaces on Product Purchase Intentions (2025)Handwritten or Machine‐Writte…The Relationship between Resilience and Sustainability in the Organizational Context—A Systematic Review (2023)The Relationship between Resi…Customer Behavior of Green Advertising: Confirmatory Factor Analysis (2021)Customer Behavior of Green Ad…Consumer awareness towards eco-friendly product through green advertising: Environmentally friendly strategy (2021)Consumer awareness towards ec…The Influences of Parasocial Relationship and Sources Credibility in Promoting Sustainable Fashion in Social Network Sites (2020)The Influences of Parasocial …The face of trust: The effect of robot face ratio on consumer preference (2020)The face of trust: The effect…Prospect Theory: An Analysis of Decision under Risk (1979)The theory of planned behavior (1991)Self-Efficacy: The Exercise of Control (1999)Dual-Processing Accounts of Reasoning, Judgment, and Social Cognition (2007)On seeing human: A three-factor theory of anthropomorphism. 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References

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  • 2013Perceived Greenwashing: The Interactive Effects of Green Advertising and Corporate Environmental Performance on Consumer Reactions813 cited
  • 2012It Is a Match: The Impact of Congruence between Celebrity Image and Consumer Ideal Self on Endorsement Effectiveness671 cited
  • 2006Beyond ecolabels: what green marketing can learn from conventional marketing

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626 cited
  • 2014Signaling the Green Sell: The Influence of Eco-Label Source, Argument Specificity, and Product Involvement on Consumer Trust619 cited
  • 1990Celebrity spokesperson and brand congruence610 cited
  • Cited by

    • 2020The face of trust: The effect of robot face ratio on consumer preference59 cited
    • 2023The Relationship between Resilience and Sustainability in the Organizational Context—A Systematic Review37 cited
    • 2021Consumer awareness towards eco-friendly product through green advertising: Environmentally friendly strategy22 cited
    • 2021Customer Behavior of Green Advertising: Confirmatory Factor Analysis17 cited
    • 2020The Influences of Parasocial Relationship and Sources Credibility in Promoting Sustainable Fashion in Social Network Sites13 cited
    • 2025Handwritten or Machine‐Written? The Interaction Between Green Advertising Appeals and Typefaces on Product Purchase Intentions8 cited