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Factors Influencing Brand Switching Behaviour of Mobile Phone Users and the Mediating Effect of Customer Satisfaction: A Literature Review
16 references·0 citing·41 second hop
Factors Influencing Brand Switching Behaviour of Mobile Phone Users and the Mediating Effect of Customer Satisfaction: A Literature Review (2019)Factors Influencing Brand Switching Behav…Satisfaction: A Behavioral Perspective on the Consumer (2014)Satisfaction: A Behavioral Pe…The Study of Relationship among Experiential Marketing, Service Quality, Customer Satisfaction, and Customer Loyalty (2013)The Study of Relationship amo…What is Quality? An Integrative Framework of Processes and States (2012)What is Quality? An Integrati…Service quality and customer switching behavior in China's mobile phone service sector (2012)Service quality and customer …Are customer satisfaction and customer loyalty drivers of customer lifetime value in mobile data services: a comparative cross-country study (2012)Are customer satisfaction and…Cultural influence on consumers' usage of social networks and its' impact on online purchase intentions (2011)Cultural influence on consume…Satisfaction: a behavioral perspective on the consumer (2010)Satisfaction: a behavioral pe…Is Market Orientation a Source of Sustainable Competitive Advantage or Simply the Cost of Competing? (2010)Is Market Orientation a Sourc…Customer loyalty and the effect of switching costs as a moderator variable (2005)Customer loyalty and the effe…Measuring customer satisfaction in the fast food industry: a cross‐national approach (2004)Measuring customer satisfacti…Customer Switching Behavior in Online Services: An Exploratory Study of the Role of Selected Attitudinal, Behavioral, and Demographic Factors (2001)Customer Switching Behavior i…Determinants of Perceived Ease of Use: Integrating Control, Intrinsic Motivation, and Emotion into the Technology Acceptance Model (2000)Determinants of Perceived Eas…A Comparison of the Theory of Planned Behavior and the Theory of Reasoned Action (1992)A Comparison of the Theory of…Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Consumer Perceptions of Price…A Conceptual Model of Service Quality and Its Implications for Future Research (1985)A Conceptual Model of Service…Understanding Attitudes and Predicting Social Behavior (1980)Understanding Attitudes and P…Free Competition and the Optimal Amount of Fraud (1973)Advertising as Information (1974)An Investigation into the Determinants of Customer Satisfaction (1982)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)A Theory of the Allocation of Time (1965)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Advances in Consumer Research (2025)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)The theory of planned behavior (1991)Understanding Information Technology Usage: A Test of Competing Models (1995)Efficacy of the Theory of Planned Behaviour: A meta‐analytic review (2001)Estimating Nonresponse Bias in Mail Surveys (1977)Estimating Nonresponse Bias in Mail Surveys (1977)The Behavioral Consequences of Service Quality (1996)"Migrating" to New Service Providers: Toward a Unifying Framework of Consumers' Switching Behaviors (2004)Do Satisfied Customers Buy More? Examining Moderating Influences in a Retailing Context (2005)A Longitudinal Analysis of Customer Satisfaction and Share of Wallet: Investigating the Moderating Effect of Customer Characteristics (2006)Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)The Effect of a Market Orientation on Business Profitability (1990)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Competitive Advantage through Engagement (2015)Organizing for Marketing Excellence (2016)Customer information resources advantage, marketing strategy and business performance: A market resources based view (2020)Development and validation of brief measures of positive and negative affect: The PANAS scales. (1988)Firm Resources and Sustained Competitive Advantage (1991)Firm resources and sustained competitive advantage (2004)Customer experience management: toward implementing an evolving marketing concept (2015)Creating Enduring Customer Value (2016)Engaged to a Robot? The Role of AI in Service (2020)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)User Acceptance of Information Technology: Toward A Unified View1 (2003)Design Science in Information Systems Research1 (2004)Technology Acceptance Model 3 and a Research Agenda on Interventions (2008)From Intentions to Actions: A Theory of Planned Behavior (1985)User Acceptance of Computer Technology: A Comparison of Two Theoretical Models (1989)Whence Consumer Loyalty? (1999)Whence Consumer Loyalty? (1999)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Developing and validating a multidimensional consumer-based brand equity scale (2001)Some New Thoughts on Conceptualizing Perceived Service Quality: A Hierarchical Approach (2001)Consumer Trust, Value, and Loyalty in Relational Exchanges (2002)
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References

  • 1980Understanding Attitudes and Predicting Social Behavior25,805 cited
  • 1985A Conceptual Model of Service Quality and Its Implications for Future Research22,085 cited
  • 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence19,034 cited
  • 2000Determinants of Perceived Ease of Use: Integrating Control, Intrinsic Motivation, and Emotion into the Technology Acceptance Model6,751 cited
  • 2010Satisfaction: a behavioral perspective on the consumer6,044 cited
  • 2014Satisfaction: A Behavioral Perspective on the Consumer3,136 cited
  • 1992A Comparison of the Theory of Planned Behavior and the Theory of Reasoned Action2,425 cited
  • 2010Is Market Orientation a Source of Sustainable Competitive Advantage or Simply the Cost of Competing?785 cited
  • 2012What is Quality? An Integrative Framework of Processes and States549 cited
  • 2001Customer Switching Behavior in Online Services: An Exploratory Study of the Role of Selected Attitudinal, Behavioral, and Demographic Factors538 cited
  • 2011Cultural influence on consumers' usage of social networks and its' impact on online purchase intentions354 cited
  • 2005Customer loyalty and the effect of switching costs as a moderator variable353 cited
  • 2004Measuring customer satisfaction in the fast food industry: a cross‐national approach235 cited
  • 2012

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Service quality and customer switching behavior in China's mobile phone service sector
108 cited
  • 2013The Study of Relationship among Experiential Marketing, Service Quality, Customer Satisfaction, and Customer Loyalty105 cited
  • 2012Are customer satisfaction and customer loyalty drivers of customer lifetime value in mobile data services: a comparative cross-country study66 cited
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