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Conversion Uplift in E-Commerce: A Systematic Benchmark of Modeling Strategies
16 references·3 citing·42 second hop
Conversion Uplift in E-Commerce: A Systematic Benchmark of Modeling Strategies (2019)Conversion Uplift in E-Commerce: A System…Carrying out consensual Group Decision Making processes under social networks using sentiment analysis over comparative expressions (2018)Carrying out consensual Group…A review on trust propagation and opinion dynamics in social networks and group decision making frameworks (2018)A review on trust propagation…A Literature Survey and Experimental Evaluation of the State-of-the-Art in Uplift Modeling: A Stepping Stone Toward the Development of Prescriptive Analytics (2018)A Literature Survey and Exper…Measuring Multichannel Advertising Response (2016)Measuring Multichannel Advert…Get out the vote: how to increase voter turnout (2016)Get out the vote: how to incr…Do Targeted Discount Offers Serve as Advertising? 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References

  • 1998The emerging role of electronic marketplaces on the Internet1,379 cited
  • 2015Benchmarking state-of-the-art classification algorithms for credit scoring: An update of research1,277 cited
  • 2007The effect of negative online consumer reviews on product attitude: An information processing view1,127 cited
  • 2016Get out the vote: how to increase voter turnout952 cited
  • 2003Benchmarking state-of-the-art classification algorithms for credit scoring903 cited
  • 2018A review on trust propagation and opinion dynamics in social networks and group decision making frameworks411 cited
  • 2016A Group Decision Making Model for Integrating Heterogeneous Information287 cited
  • 2004Predicting online-purchasing behaviour267 cited
  • 2011Decision trees for uplift modeling with single and multiple treatments177 cited
  • 2002The true lift model147 cited
  • 2018A Literature Survey and Experimental Evaluation of the State-of-the-Art in Uplift Modeling: A Stepping Stone Toward the Development of Prescriptive Analytics115 cited
  • 2016Do Targeted Discount Offers Serve as Advertising? Evidence from 70 Field Experiments115 cited
  • 2018Carrying out consensual Group Decision Making processes under social networks using sentiment analysis over comparative expressions99 cited
  • 2016Measuring Multichannel Advertising Response

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90 cited
  • 2014Ensemble methods for uplift modeling81 cited
  • 2014Mining for the truly responsive customers and prospects using true-lift modeling: Comparison of new and existing methods72 cited
  • Cited by

    • 2021Targeting customers under response-dependent costs26 cited
    • 2021Uplift modeling with value-driven evaluation metrics23 cited
    • 2022Multiple Treatment Modeling for Target Marketing Campaigns: A Large-Scale Benchmark Study14 cited