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The Endogenous African Business: Why and How It Is Different, Why It Is Emerging Now and Why It Matters
12 references·8 citing·34 second hop
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References

  • 1992Structural Holes9,086 cited
  • 1995Structural Holes: The Social Structure of Competition7,970 cited
  • 1997Guns, Germs, and Steel: The Fates of Human Societies.4,979 cited
  • 1984Europe and the People without History3,799 cited
  • 2011Impact of Emerging Markets on Marketing: Rethinking Existing Perspectives and Practices1,074 cited
  • 1974An Economic History of West Africa930 cited
  • 2001African Languages: An Introduction559 cited
  • 2013Reviewing a Decade of Research on the “Base/Bottom of the Pyramid” (BOP) Concept539 cited
  • 2004Market Institutions in Sub-Saharan Africa: Theory and Evidence422 cited
  • 1974An Economic History of West Africa202 cited
  • 2005Dynamic Transformations for Base-of-the-Pyramid Market Clusters117 cited
  • 2015Millions of Opportunities: An Agenda for Research in Emerging Markets20 cited

Cited by

  • 2021Entrepreneurial Competencies and the Performance of Informal SMEs: The Contingent Role of Business Environment79 cited
  • 2021Entrepreneurship and the Informal Sector: Challenges and Opportunities for African Business Development35 cited
  • 2023Critical Success Factors of Rural Social Enterprises: Insights from a Developing Country Context

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14 cited
  • 2019Market Development for African Endogenous Products11 cited
  • 2022Women Micro-entrepreneurship and Social Inclusion: The Moderating Role of Individual Perceptual Factors10 cited
  • 2021Entrepreneurship and Economic Development in Africa: A Paradox10 cited
  • 2020Perspectives on Macromarketing in the African Context: Introduction to the Special Issue8 cited
  • 2020The Biogeographical Foundations of African Marketing Systems5 cited