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Trademarks’ relatedness to product and service innovation: A branding strategy approach

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References

1997INTERNATIONAL DIVERSIFICATION: EFFECTS ON INNOVATION AND FIRM PERFORMANCE IN PRODUCT-DIVERSIFIED FIRMS.2,854 cited
1997Innovation in services1,798 cited
1997The internationalization of Born Globals: An evolutionary process?1,448 cited
2017The Internationalization of Born Globals: an Evolutionary Process?1,168 cited
1998The New Palgrave Dictionary of Economics and the Law990 cited
2000Knowledge-Intensive Business Services as Co-Producers of Innovation989 cited
2000KNOWLEDGE-INTENSIVE BUSINESS SERVICES AS CO-PRODUCERS OF INNOVATION856 cited
2001The relative effectiveness of patents and secrecy for appropriation848 cited
2010Capabilities for managing service innovation: towards a conceptual framework749 cited
1998Guidelines for Selecting or Modifying Logos655 cited
2004Trademarks as an indicator of innovation and industrial change571 cited
2006Consumer perceptions of product packaging560 cited
2003R&D, firm size and innovation: an empirical analysis530 cited
2014Services, industry evolution, and the competitive strategies of product firms480 cited
1990Interactive innovation in financial and business services: The vanguard of the service revolution

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418 cited

1993Interactive innovation in financial and business services: The vanguard of the service revolution409 cited

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