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The Influence of Advertising Value on Advertising Attitude and its Impact on Purchase Intention
16 references·0 citing·41 second hop
The Influence of Advertising Value on Advertising Attitude and its Impact on Purchase Intention (2019)The Influence of Advertising Value on Adv…Business Research Methods (2022)Business Research MethodsA Beginner's Guide to Structural Equation Modeling (2015)A Beginner's Guide to Structu…Why smartphone advertising attracts customers: A model of Web advertising, flow, and personalization (2014)Why smartphone advertising at…Metode Penelitian Pendidikan Pendekatan Kuantitatif, Kualitatif dan R&D (2013)Metode Penelitian Pendidikan …The relationships among service quality, perceived value, customer satisfaction, and post-purchase intention in mobile value-added services (2009)The relationships among servi…Consumer Attitudes Toward Mobile Advertising: An Empirical Study (2004)Consumer Attitudes Toward Mob…Buying or browsing? (2003)Buying or browsing?Impact of 3-D Advertising on Product Knowledge, Brand Attitude, and Purchase Intention: The Mediating Role of Presence (2002)Impact of 3-D Advertising on …The Value Relevance of Brand Attitude in High-Technology Markets (2001)The Value Relevance of Brand …How Consumers Assess the Value of Advertising (1995)How Consumers Assess the Valu…Antecedents and Consequences of Attitude Toward the Ad: A Meta-Analysis (1992)Antecedents and Consequences …Country Image: Halo or Summary Construct? (1989)Country Image: Halo or Summar…An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context (1989)An Empirical Examination of t…The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations (1986)The Role of Attitude toward t…Attitudes and Persuasion: Classic and Contemporary Approaches (1981)Attitudes and Persuasion: Cla…Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude? (1981)Are Product Attribute Beliefs…Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)User Acceptance of Computer Technology: A Comparison of Two Theoretical Models (1989)The Effectiveness of Branded Mobile Phone Apps (2011)How smartphone advertising influences consumers' purchase intention (2018)Influence of parasocial relationship between digital celebrities and their followers on followers’ purchase and electronic word-of-mouth intentions, and persuasion knowledge (2018)Statistical principles in experimental design. (1962)Significance tests and goodness of fit in the analysis of covariance structures. (1980)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research (2003)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)On the Evaluation of Structural Equation Models (1988)An empirical examination of continuance intention of mobile payment services (2012)Service quality, consumer satisfaction and loyalty in hospitals: Thinking for the future (2016)Examining the role of trust and quality dimensions in the actual usage of mobile banking services: An empirical investigation (2018)The magical number seven, plus or minus two: Some limits on our capacity for processing information. (1956)Country-of-Origin Effects on Product Evaluations (1982)A model of destination image formation (1999)Country as brand, product, and beyond: A place marketing and brand management perspective (2002)Destination image (2002)Strong Inference (1964)The Impact of Television Advertising: Learning Without Involvement (1965)The Theory of Reasoned Action: A Meta-Analysis of Past Research with Recommendations for Modifications and Future Research (1988)Advertising Value and Advertising on the Web (1996)Consumer Evaluations of Brand Extensions (1990)Understanding Customer Experience Throughout the Customer Journey (2016)Advances in Consumer Research (2025)Personal involvement as a determinant of argument-based persuasion. (1981)The effects of involvement on responses to argument quantity and quality: Central and peripheral routes to persuasion. (1984)An advocacy coalition framework of policy change and the role of policy-oriented learning therein (1988)Evaluating the Fit of Structural Equation Models: Tests of Significance and Descriptive Goodness-of-Fit Measures (2003)The benefits of being present: Mindfulness and its role in psychological well-being. (2003)Reporting Structural Equation Modeling and Confirmatory Factor Analysis Results: A Review (2006)Consumer engagement in a virtual brand community: An exploratory analysis (2011)Smart tourism destinations: ecosystems for tourism destination competitiveness (2016)Research Methods in Business Studies (2020)PENERAPAN PROBLEM BASED LEARNING DALAM UPAYA MENGEMBANGKAN KEMAMPUAN BERPIKIR KRITIS MAHASISWA (2014)The Influence of Environmental Knowledge on Green Purchase Intention the Role of Attitude as Mediating Variable (2019)The Effect of Learning Motivation, Self-Efficacy, and Blended Learning on Students’ Achievement in The Industrial Revolution 4.0 (2020)
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References

  • 2022Business Research Methods10,949 cited
  • 2015A Beginner's Guide to Structural Equation Modeling6,602 cited
  • 1981Attitudes and Persuasion: Classic and Contemporary Approaches3,368 cited
  • 2013Metode Penelitian Pendidikan Pendekatan Kuantitatif, Kualitatif dan R&D3,328 cited
  • 1989An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context2,191 cited
  • 1986The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations1,953 cited
  • 1981Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?1,472 cited
  • 2009The relationships among service quality, perceived value, customer satisfaction, and post-purchase intention in mobile value-added services1,422 cited
  • 1989Country Image: Halo or Summary Construct?1,310 cited
  • 2004Consumer Attitudes Toward Mobile Advertising: An Empirical Study1,188 cited
  • 1992Antecedents and Consequences of Attitude Toward the Ad: A Meta-Analysis1,007 cited
  • 2002Impact of 3-D Advertising on Product Knowledge, Brand Attitude, and Purchase Intention: The Mediating Role of Presence779 cited
  • 1995How Consumers Assess the Value of Advertising774 cited
  • 2003Buying or browsing?513 cited

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  • 2014Why smartphone advertising attracts customers: A model of Web advertising, flow, and personalization454 cited
  • 2001The Value Relevance of Brand Attitude in High-Technology Markets368 cited
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