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Fueling Gender Stereotypes: A Content Analysis of Automobile Advertisements
16 references·0 citing·45 second hop
Fueling Gender Stereotypes: A Content Analysis of Automobile Advertisements (2019)Fueling Gender Stereotypes: A Content Ana…Advances in Consumer Research (2025)Advances in Consumer ResearchInternational Journal of Humanities and Social Science (2018)International Journal of Huma…Defending the Markers of Masculinity: Consumer Resistance to Brand Gender-Bending (2011)Defending the Markers of Masc…The State of Cultivation (2010)The State of CultivationThe Cultivation of Social Perceptions of Latinos: A Mental Models Approach (2007)The Cultivation of Social Per…Negotiating Masculinities: Advertising and the Inversion of the Male Gaze (2002)Negotiating Masculinities: Ad…Media, Gender and Identity: An Introduction (2002)Media, Gender and Identity: A…The Perpetuation of Subtle Prejudice: Race and Gender Imagery in 1990s Television Advertising (2000)The Perpetuation of Subtle Pr…Gender Stereotypes in Advertising on Children's Television in the 1990s: A Cross-National Analysis (1998)Gender Stereotypes in Adverti…Gender, Power, and Communication in Human Relationships (1996)Gender, Power, and Communicat…Content-Analysis Research: An Examination of Applications with Directives for Improving Research Reliability and Objectivity (1991)Content-Analysis Research: An…Reliability of Nominal Data Based on Qualitative Judgments (1989)Reliability of Nominal Data B…The portrayal of men and women in U.S. television commercials: A recent content analysis and trends over 15 years (1988)The portrayal of men and wome…The Influence of Spokespersons in Altering a Product's Gender Image: Implications for Advertising Effectiveness (1986)The Influence of Spokesperson…Living with Television: The Violence Profile (1976)Living with Television: The V…Effects of human models on perceived product quality. (1973)Effects of human models on pe…A Coefficient of Agreement for Nominal Scales (1960)Statistical principles in experimental design. (1962)Content Analysis: An Introduction to its Methodology. (1984)Conducting content‐analysis based literature reviews in supply chain management (2012)Demystifying Content Analysis (2020)Intercoder Reliability in Qualitative Research: Debates and Practical Guidelines (2020)The Portrayal of Men and Women in American Television Commercials (1975)Sex stereotyping in advertising (1983)Depicting Women as Sex Objects in Television Advertising: Effects on Body Dissatisfaction (1999)Sex-Role Stereotyping in Television Commercials: A Review and Comparison of Fourteen Studies Done on Five Continents Over 25 Years (1999)Clearing the Air: Identity Safety Moderates the Effects of Stereotype Threat on Women's Leadership Aspirations. 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References

  • 2025Advances in Consumer Research13,264 cited
  • 2018International Journal of Humanities and Social Science2,794 cited
  • 1976Living with Television: The Violence Profile2,353 cited
  • 1989Reliability of Nominal Data Based on Qualitative Judgments1,575 cited
  • 1991Content-Analysis Research: An Examination of Applications with Directives for Improving Research Reliability and Objectivity1,523 cited
  • 2002Media, Gender and Identity: An Introduction530 cited
  • 2010The State of Cultivation451 cited
  • 1988The portrayal of men and women in U.S. television commercials: A recent content analysis and trends over 15 years269 cited
  • 2000The Perpetuation of Subtle Prejudice: Race and Gender Imagery in 1990s Television Advertising236 cited
  • 1998Gender Stereotypes in Advertising on Children's Television in the 1990s: A Cross-National Analysis223 cited
  • 1996Gender, Power, and Communication in Human Relationships218 cited
  • 2011Defending the Markers of Masculinity: Consumer Resistance to Brand Gender-Bending187 cited
  • 2002Negotiating Masculinities: Advertising and the Inversion of the Male Gaze165 cited
  • 1973Effects of human models on perceived product quality.155 cited
  • 1986The Influence of Spokespersons in Altering a Product's Gender Image: Implications for Advertising Effectiveness

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142 cited
  • 2007The Cultivation of Social Perceptions of Latinos: A Mental Models Approach122 cited
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