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Understanding Cultural Differences in Consumers’ Reactions to Foreign-Market Brand Extensions: The Role of Thinking Styles
16 references·5 citing·51 second hop
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References

  • 2001Risk as feelings.5,949 cited
  • 1994Are There Universal Aspects in the Structure and Contents of Human Values?5,803 cited
  • 1998Assessing Measurement Invariance in Cross‐National Consumer Research4,759 cited
  • 2000Modernization, Cultural Change, and the Persistence of Traditional Values4,523 cited
  • 1983Culture's Consequences: International Differences in Work-Related Values.3,741 cited
  • 1990Consumer Evaluations of Brand Extensions3,266 cited
  • 1999A Theory of Cultural Values and Some Implications for Work3,102 cited
  • 1986Strategic Brand Concept-Image Management2,198 cited
  • 2003Brand Synthesis: The Multidimensionality of Brand Knowledge1,911 cited
  • 1999Culture, dialectics, and reasoning about contradiction.1,758 cited
  • 2000Modernization, Cultural Change, and the Persistence of Traditional Values1,607 cited
  • 2001Attending holistically versus analytically: Comparing the context sensitivity of Japanese and Americans.1,423 cited
  • 1991Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency1,305 cited
  • 1992The Effects of Sequential Introduction of Brand Extensions1,281 cited
  • 1992Matching Product Catgeory and Country Image Perceptions: A Framework for Managing Country-of-Origin Effects

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1,150 cited
  • 1990Understanding cultural differences1,084 cited
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    • 2021Authenticity, fit and product type: Testing a celebrity brand extension model cross-culturally22 cited
    • 2022Impact of brand nostalgia on intention to purchase brand extensions: moderating role of brand attachment22 cited
    • 2023Vertical line extension: a systematic review of research on upward and downward line extension18 cited