Strategic Marketing Management Practices Employed By Local Garment Making MSES and Their Effect on Competitiveness in Nairobi County, Kenya

Grace Awino Owaga

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Software Engineering and Design Patterns Marketing and Advertising Strategies Management and Organizational Practices

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A Thesis Submitted in Partial Fulfillment for the Award of the Degree of Master of Science In Fashion Design and Marketing in The School of Creative and Performing Arts, Film and Media Studies of Kenyatta University

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1972Principles of Marketing 1990Consumer Behavior and Marketing Strategy 2025Marketing: An Introduction 1997The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice 2001Researching the Small Enterprise 2009The positive effects of relationship learning and absorptive capacity on innovation performance and competitive advantage in industrial markets 2008Market orientation, competitive advantage, and performance: A demand-based perspective 2002The Long-Term Effects of Price Promotions on Category Incidence, Brand Choice, and Purchase Quantity

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