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Strategic Marketing Management Practices Employed By Local Garment Making MSES and Their Effect on Competitiveness in Nairobi County, Kenya
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Strategic Marketing Management Practices Employed By Local Garment Making MSES and Their Effect on Competitiveness in Nairobi County, Kenya (2018)Strategic Marketing Management Practices …Marketing: An Introduction (2025)Marketing: An IntroductionTHE INTERNATIONALIZATION OF SMES: AN INTEGRATIVE APPROACH (2012)THE INTERNATIONALIZATION OF S…Achieving Competitive Advantage in Insurance Industry: The Impact of Marketing Innovation and Creativity (2011)Achieving Competitive Advanta…The positive effects of relationship learning and absorptive capacity on innovation performance and competitive advantage in industrial markets (2009)The positive effects of relat…Chinese New Year Festival: Exploring consumer purchase intention at the flower market in Macau (2009)Chinese New Year Festival: Ex…Market orientation, competitive advantage, and performance: A demand-based perspective (2008)Market orientation, competiti…The Long-Term Effects of Price Promotions on Category Incidence, Brand Choice, and Purchase Quantity (2002)The Long-Term Effects of Pric…Researching the Small Enterprise (2001)Researching the Small Enterpr…The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice (1997)The Long-Term Impact of Promo…Mastering the Mix: Do Advertising, Promotion, and Sales Force Activities Lead to Differentiation? (1994)Mastering the Mix: Do Adverti…Small Business Management: An Entrepreneurial Emphasis (1991)Small Business Management: An…Consumer Behavior and Marketing Strategy (1990)Consumer Behavior and Marketi…Principles of Marketing (1972)Principles of MarketingEvaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Firm Resources and Sustained Competitive Advantage (1991)Firm resources and sustained competitive advantage (2004)Entrepreneurship: Its relationship with market orientation and learning orientation and as antecedents to innovation and customer value (2010)Bibliometric analysis of absorptive capacity (2017)How collaborative innovation networks affect new product performance: Product innovation capability, process innovation capability, and absorptive capacity (2018)Information and Consumer Behavior (1970)Advertising as Information (1974)A Logit Model of Brand Choice Calibrated on Scanner Data (1983)The Theoretical Underpinnings of Customer Asset Management: A Framework and Propositions for Future Research (2004)Cross-Sectional versus Longitudinal Survey Research: Concepts, Findings, and Guidelines (2008)Integrating Marketing Communications: New Findings, New Lessons, and New Ideas (2016)Specification Tests in Econometrics (1978)The Theory of Industrial Organization (1988)Customer relationship management and firm performance: the mediating role of business strategy (2009)Linking marketing capabilities with profit growth (2009)Product‐market strategy and the marketing capabilities of the firm: impact on market effectiveness and cash flow performance (2009)Impact of Sales Promotions on When, What, and How Much to Buy (1988)Decision-Making Under Uncertainty: Capturing Dynamic Brand Choice Processes in Turbulent Consumer Goods Markets (1996)New Empirical Generalizations on the Determinants of Price Elasticity (2005)Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site (2009)Innovations in Shopper Marketing: Current Insights and Future Research Issues (2011)The Role, Use and Activation of Strong and Weak Network Ties: A Qualitative Analysis* (2005)New Firm Growth: Exploring Processes and Paths (2006)Determinants of capital structure in Irish SMEs (2009)Electronic commerce adoption: an empirical study of small and medium US businesses (2004)Managing human resources in small organizations: What do we know? (2004)Small-Business Owner-Managers’ Perceptions of Business Ethics and CSR-Related Concepts (2010)The value concept and relationship marketing (1996)Electronic word-of-mouth in hospitality and tourism management (2007)Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions (2019)A decade of corporate women: some progress in the boardroom,none in the executive suite (1999)Technology Infusion in Service Encounters (2000)Why People Continue to Play Online Games: In Search of Critical Design Factors to Increase Customer Loyalty to Online Contents (2004)How foreign firms achieve competitive advantage in the Chinese emerging economy: Managerial ties and market orientation (2009)National Export-Promotion Programs as Drivers of Organizational Resources and Capabilities: Effects on Strategy, Competitive Advantage, and Performance (2011)A supply chain sustainability innovation framework and evaluation methodology (2018)Classifying Services to Gain Strategic Marketing Insights (1983)Understanding Service Convenience (2002)Effects of innovation types on firm performance (2011)
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  • 1997The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice783 cited
  • 2001Researching the Small Enterprise602 cited
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  • 2002The Long-Term Effects of Price Promotions on Category Incidence, Brand Choice, and Purchase Quantity445 cited
  • 1991Small Business Management: An Entrepreneurial Emphasis423 cited
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  • 2011Achieving Competitive Advantage in Insurance Industry: The Impact of Marketing Innovation and Creativity53 cited
  • 2009Chinese New Year Festival: Exploring consumer purchase intention at the flower market in Macau41 cited

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