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Investigating brand visibility in luxury consumption · Study

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ArticleInvestigating brand visibility in luxury consumption

Wei Shao2019

Article2019

Investigating brand visibility in luxury consumption

Wei Shao · Debra Grace · Mitchell Ross

52 citations·0/0 files stored·Journal of Retailing and Consumer Services

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Consumer Behavior in Brand Consumption and Identification Consumer Retail Behavior Studies Consumer Perception and Purchasing Behavior

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References

2000Intrinsic and Extrinsic Motivations: Classic Definitions and New Directions 2001Developing and validating a multidimensional consumer-based brand equity scale 1960The Functional Approach to the Study of Attitudes 1996Further Examining the American Dream: Differential Correlates of Intrinsic and Extrinsic Goals 2006Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis 2012Customer Engagement: Exploring Customer Relationships Beyond Purchase 2006Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis 2010Signaling Status with Luxury Goods: The Role of Brand Prominence

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2022Luxury not for the masses: Measuring inconspicuous luxury motivations 2021The effect of power distance beliefs on the inconspicuous versus conspicuous consumption of luxury accessories in China and the USA 2021The role of socio-psychological and personality antecedents in luxury consumption: a meta-analytic review 2022Effects of Stores’ Environmental Components on Chinese Consumers’ Emotions and Intentions to Purchase Luxury Brands: Integrating Partial Least Squares-Structural Equation Modeling and Fuzzy-Set Qualitative Comparative Analysis Approaches

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2018Consumer motivation and luxury consumption: Testing moderating effectsarticle · 19 shared references 2021The effect of power distance beliefs on the inconspicuous versus conspicuous consumption of luxury accessories in China and the USAarticle · 11 shared references 2021Intrinsic motivation of luxury consumers in an emerging marketarticle · 10 shared references 2018Emotional experiences behind the pursuit of inconspicuous luxuryarticle · 10 shared references 2023Toward a better understanding of key determinants and consequences of masstige consumptionarticle · 10 shared references 2022Mapping Luxury Consumption: A Bibliometric Analysis of Evolution, Antecedents, Outcomes, and Future Directionschapter · 10 shared references

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Year2019

Typearticle

Published2019-04-30

VenueJournal of Retailing and Consumer Services

ISSN-L0969-6989

Languageen

Citations52

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1016/j.jretconser.2019.04.017

openalex_workW2943523612

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2023Luxury consumption and the dark triad of personality

2021Quiet versus loud luxury: the influence of overt and covert narcissism on young Chinese and US luxury consumers' preferences?

2020Customer Experience and Satisfaction in Private Insurance Web Areas

2022Firm innovation activities and consumer brand loyalty: A path to business sustainability in Asia