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When products compete for consumers attention: How selective attention affects preferences

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References

1968Attitudinal effects of mere exposure.6,730 cited
1989Exposure and affect: Overview and meta-analysis of research, 1968-1987.1,970 cited
2010Visual fixations and the computation and comparison of value in simple choice1,406 cited
2010The Magical Mystery Four1,254 cited
2013Attention and choice: A review on eye movements in decision making946 cited
2005Cultural variation in eye movements during scene perception893 cited
2011Multialternative drift-diffusion model predicts the relationship between visual fixations and choice in value-based decisions728 cited
2003Practitioners' evolving views on product placement effectiveness267 cited
1999When Can Affective Conditioning and Mere Exposure Directly Influence Brand Choice?177 cited
2012The Influence of Selective Attention and Inattention to Products on Subsequent Choice155 cited
2014Visual Attention and Goal Pursuit125 cited
2013Shopping Orientation and Mindsets: How Motivation Influences Consumer Information Processing During Shopping104 cited
2001Internet Publishing and Beyond: The Economics of Digital Information and Intellectual Property.82 cited
2010How the Order of Sampled Experiential Products Affects Choice81 cited
2011

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Ad Gist: Ad Communication in a Single Eye Fixation

72 cited

2014Shopping orientation as a stable consumer disposition and its influence on consumers’ evaluations of retailer communication62 cited

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