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Implicit and explicit identification of counterfeit brand logos based on logotype transposition
16 references·0 citing·55 second hop
Implicit and explicit identification of counterfeit brand logos based on logotype transposition (2019)Implicit and explicit identification of c…Why don't consumers consume ethically? (2010)Why don't consumers consume e…Why Do Consumers Buy Counterfeit Luxury Brands? (2009)Why Do Consumers Buy Counterf…The Role of Customer Gratitude in Relationship Marketing (2009)The Role of Customer Gratitud…The emergence of counterfeit trade: a literature review (2009)The emergence of counterfeit …Does In-Store Marketing Work? Effects of the Number and Position of Shelf Facings on Brand Attention and Evaluation at the Point of Purchase (2009)Does In-Store Marketing Work?…Consumer decision making and aging: Current knowledge and future directions (2009)Consumer decision making and …There are many ways to be rich: Effects of three measures of semantic richness on visual word recognition (2008)There are many ways to be ric…The effects of counterfeiting on consumer search (2006)The effects of counterfeiting…Explaining Counterfeit Purchases – A Review and Preview (2006)Explaining Counterfeit Purcha…The Unconscious Consumer: Effects of Environment on Consumer Behavior (2005)The Unconscious Consumer: Eff…The visual word form area: expertise for reading in the fusiform gyrus (2003)The visual word form area: ex…Neural Specialization for Letter Recognition (2002)Neural Specialization for Let…On the fragility of skilled performance: What governs choking under pressure? (2001)On the fragility of skilled p…Effects of Brand Logo Complexity, Repetition, and Spacing on Processing Fluency and Judgment (2001)Effects of Brand Logo Complex…Guidelines for Selecting or Modifying Logos (1998)Guidelines for Selecting or M…Foreign Counterfeiting of Status Goods (1988)Foreign Counterfeiting of Sta…Interpreting Consumers: A Hermeneutical Framework for Deriving Marketing Insights from the Texts of Consumers’ Consumption Stories (1997)The myth of the ethical consumer – do ethics matter in purchase behaviour? (2001)The Fire of Desire: A Multisited Inquiry into Consumer Passion (2003)Heterotopian space and the utopics of ethical and green consumption (2012)Attitude toward Consumption and Subjective Well‐Being (2015)Frontiers in Service Science: Integrating ESG Measures and Supply Chain Management: Research Opportunities in the Postpandemic Era (2021)Attitudinal effects of mere exposure. 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References

  • 2003The visual word form area: expertise for reading in the fusiform gyrus1,491 cited
  • 2001On the fragility of skilled performance: What governs choking under pressure?1,198 cited
  • 2009Why Do Consumers Buy Counterfeit Luxury Brands?936 cited
  • 2009The Role of Customer Gratitude in Relationship Marketing912 cited
  • 2009Does In-Store Marketing Work? Effects of the Number and Position of Shelf Facings on Brand Attention and Evaluation at the Point of Purchase816 cited
  • 1998Guidelines for Selecting or Modifying Logos655 cited
  • 1988Foreign Counterfeiting of Status Goods636 cited
  • 2005The Unconscious Consumer: Effects of Environment on Consumer Behavior525 cited
  • 2010Why don't consumers consume ethically?411 cited
  • 2001Effects of Brand Logo Complexity, Repetition, and Spacing on Processing Fluency and Judgment378 cited
  • 2009Consumer decision making and aging: Current knowledge and future directions317 cited
  • 2009The emergence of counterfeit trade: a literature review314 cited
  • 2006Explaining Counterfeit Purchases – A Review and Preview306 cited
  • 2002Neural Specialization for Letter Recognition264 cited
  • 2008There are many ways to be rich: Effects of three measures of semantic richness on visual word recognition

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248 cited
  • 2006The effects of counterfeiting on consumer search235 cited
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