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Materialism, television and social media – analysis of the transformation of post-colonial Indian market
16 references·0 citing·41 second hop
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References

  • 1954A Theory of Social Comparison Processes20,836 cited
  • 1988Possessions and the Extended Self9,050 cited
  • 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
  • 1997Dimensions of Brand Personality5,056 cited
  • 2009Social media: The new hybrid element of the promotion mix4,108 cited
  • 2007On seeing human: A three-factor theory of anthropomorphism.4,051 cited
  • 1997Dimensions of Brand Personality4,046 cited
  • 2001Brand Community3,994 cited
  • 2006Some antecedents and outcomes of brand love2,282 cited
  • 2013The Differential Susceptibility to Media Effects Model1,333 cited
  • 1980The “Mainstreaming” of America: Violence Profile No. 111,161 cited
  • 2007Reinforcing Spirals: The Mutual Influence of Media Selectivity and Media Effects and Their Impact on Individual Behavior and Social Identity1,063 cited
  • 2013The relationship between cell phone use, academic performance, anxiety, and Satisfaction with Life in college students989 cited
  • 1999On the Cunning of Imperialist Reason930 cited
  • 2009The evolving brand logic: a service-dominant logic perspective881 cited

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2008
The Relative Impact of Marketing, Research-and-Development, and Operations Capabilities on Firm Performance
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