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Information model of the economic efficiency of advertising
16 references·0 citing·47 second hop
Information model of the economic efficiency of advertising (2019)Information model of the economic efficie…European Journal of Business and Management (2017)European Journal of Business …Toward a General Theory of Creativity in Advertising: Examining the Role of Divergence (2004)Toward a General Theory of Cr…Advertising and the Consumer Information Environment Online (2004)Advertising and the Consumer …Sex in Advertising Research: A Review of Content, Effects, and Functions of Sexual Information in Consumer Advertising (2002)Sex in Advertising Research: …Endorsers in Advertising: The Case of Negative Celebrity Information (1998)Endorsers in Advertising: The…Dynamic Optimal Control Models in Advertising: Recent Developments (1994)Dynamic Optimal Control Model…A Simple Theory of Advertising as a Good or Bad (1993)A Simple Theory of Advertisin…Consumer Reaction to Measures of Poor Quality: Evidence from the Mutual Fund Industry (1992)Consumer Reaction to Measures…Situational Effects of Advertising Repetition: The Moderating Influence of Motivation, Ability, and Opportunity to Respond (1986)Situational Effects of Advert…Optimal inventory policies when stockouts result from defective products (1980)Optimal inventory policies wh…An Experimental Investigation of Comparative Advertising: Impact of Message Appeal, Information Load, and Utility of Product Class (1980)An Experimental Investigation…An Analysis of Information Content in Television Advertising (1977)An Analysis of Information Co…Advertising as Information (1974)Advertising as InformationHumor in Advertising (1973)Humor in AdvertisingA Model for Predictive Measurements of Advertising Effectiveness (1961)A Model for Predictive Measur…The Remembering and Forgetting of Advertising (1959)The Remembering and Forgettin…CAPITAL ASSET PRICES: A THEORY OF MARKET EQUILIBRIUM UNDER CONDITIONS OF RISK* (1964)The Market for "Lemons": Quality Uncertainty and the Market Mechanism (1970)The arbitrage theory of capital asset pricing (1976)The Limits of Arbitrage (1995)Risk Taking by Mutual Funds as a Response to Incentives (1997)Costly Search and Mutual Fund Flows (1998)The Impact of Television Advertising: Learning Without Involvement (1965)Is Advertising Wasteful? 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(1988)Developing and validating a multidimensional consumer-based brand equity scale (2001)Understanding Customer Experience Throughout the Customer Journey (2016)The Differential Effects of Celebrity and Expert Endorsements on Consumer Risk Perceptions. The Role of Consumer Knowledge, Perceived Congruency, and Product Technology Orientation (2006)How smartphone advertising influences consumers' purchase intention (2018)Way to success: Understanding top streamer's popularity and influence from the perspective of source characteristics (2021)Corporate Governance and Sustainability Performance: Analysis of Triple Bottom Line Performance (2016)Flexibility and Resilience in Corporate Decision Making: A New Sustainability-Based Risk Management System in Uncertain Times (2021)Effect of Occupational Transfers on Employee Engagement in Private Universities in Western Kenya By IJISRT (2024)
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References

  • 1974Advertising as Information3,430 cited
  • 2017European Journal of Business and Management2,838 cited
  • 1961A Model for Predictive Measurements of Advertising Effectiveness1,948 cited
  • 1992Consumer Reaction to Measures of Poor Quality: Evidence from the Mutual Fund Industry1,065 cited
  • 1993A Simple Theory of Advertising as a Good or Bad731 cited
  • 1998Endorsers in Advertising: The Case of Negative Celebrity Information633 cited
  • 1977An Analysis of Information Content in Television Advertising588 cited
  • 1994Dynamic Optimal Control Models in Advertising: Recent Developments415 cited
  • 1986Situational Effects of Advertising Repetition: The Moderating Influence of Motivation, Ability, and Opportunity to Respond356 cited
  • 1973Humor in Advertising332 cited
  • 2004Toward a General Theory of Creativity in Advertising: Examining the Role of Divergence248 cited
  • 1980Optimal inventory policies when stockouts result from defective products220 cited
  • 1959The Remembering and Forgetting of Advertising209 cited
  • 2002Sex in Advertising Research: A Review of Content, Effects, and Functions of Sexual Information in Consumer Advertising163 cited
  • 1980An Experimental Investigation of Comparative Advertising: Impact of Message Appeal, Information Load, and Utility of Product Class

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132 cited
  • 2004Advertising and the Consumer Information Environment Online98 cited
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