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Strategic Positioning of the Venice Biennial: Analysing the Market for Periodic Contemporary Art Exhibitions
5 references·0 citing·17 second hop
Strategic Positioning of the Venice Biennial: Analysing the Market for Periodic Contemporary Art Exhibitions (2005)Strategic Positioning of the Venice Bienn…Segmentation and Positioning for Strategic Marketing Decisions (1996)Segmentation and Positioning …L'analisi del contenuto (1995)L'analisi del contenutoL'analisi del contenuto nella ricerca sociale (1993)L'analisi del contenuto nella…Positioning cultural arts products in the market (1992)Positioning cultural arts pro…Principles of Marketing (1972)Principles of MarketingProduct Differentiation and Market Segmentation as Alternative Marketing Strategies (1956)Book Review: Market Behavior and Executive Action (1958)Marketing Behavior and Executive Action (1958)Segmentation of Hedonic Consumption: An Application of Latent Class Analysis to Consumer Transaction Databases (1999)The Economy of Music Programs and Organizations. A Micro Analysis and Typology (2010)The Arts Sector: A Marketing Definition (2014)Can socio-demographics still play a role in profiling green consumers? A review of the evidence and an empirical investigation (2003)Bundling sport events with the host destination (2004)The Development and Validation of a Scale Measuring Consumer/Customer-Derived Generic Typology of Positioning Strategies (2004)The effectiveness of advertising: a literature review (2010)Character Education: Themes and Researches. An Academic Literature Review (2016)The mental maps of Italian entrepreneurs: a quali-quantitative approach (2017)How Children’s Mentalistic Theory Widens their Conception of Pictorial Possibilities (2016)Risk and Protective Factors Associated with Student Distress and School Dropout: A Comparison between the Perspectives of Preadolescents, Parents, and Teachers (2022)Classifying Services to Gain Strategic Marketing Insights (1983)Use of mass media campaigns to change health behaviour (2010)Effects of innovation types on firm performance (2011)
this work references cited by second hop

References

  • 1972Principles of Marketing5,598 cited
  • 1996Segmentation and Positioning for Strategic Marketing Decisions195 cited
  • 1993L'analisi del contenuto nella ricerca sociale89 cited
  • 1995L'analisi del contenuto26 cited
  • 1992Positioning cultural arts products in the market12 cited

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