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Estrategias discursivas en la publicidad audiovisual de productos de bajo valor nutricional dirigidos al público infantil: felices, valientes y obesos
8 references·0 citing·42 second hop
Estrategias discursivas en la publicidad audiovisual de productos de bajo valor nutricional dirigidos al público infantil: felices, valientes y obesos (2019)Estrategias discursivas en la publicidad …Why Narrative Ads Work: An Integrated Process Explanation (2017)Why Narrative Ads Work: An In…When food is more than nutrition: Understanding emotional eating and overconsumption (2013)When food is more than nutrit…Autorregulación en la publicidad de alimentos para niños a través de PAOS: un estudio internacional (2013)Autorregulación en la publici…The impact of advertising on patrons’ emotional responses, perceived value, and behavioral intentions in the chain restaurant industry: The moderating role of advertising-induced arousal (2011)The impact of advertising on …The construction of fun in food advertisements targeting children (2010)The construction of fun in fo…Persuasion and advertising English: Metadiscourse in slogans and headlines (2001)Persuasion and advertising En…Stress and Food Choice: A Laboratory Study (2000)Stress and Food Choice: A Lab…Standing on the Shoulders of Ancients: Consumer Research, Persuasion, and Figurative Language (2000)Standing on the Shoulders of …Language As Social Semiotic (1978)A comprehensive grammar of the English language . By Randolph Quirk, Sidney Greenbaum, Geoffrey Leech, and Jan Svartvik. Index by David Crystal. London: Longman, 1985. Pp. x, 1779. (1988)Genre Analysis: English in Academic and Research Settings (1992)El grupo nominal como estructura predicativa (1997)The pragmatics of negation in Brazilian Portuguese (2004)The semantics and pragmatics of metadiscourse (2005)Homo Ludens: A Study of the Play-Element in Culture. (1951)Playing with Power in Movies, Television, and Video Games: From Muppet Babies to Teenage Mutant Ninja Turtles (1991)Redeeming Laughter: The Comic Dimension of Human Experience (1998)Visual perceptions of snack packages among preschool children (2015)Manual for the State-Trait Anxiety Inventory (1970)Development and validation of brief measures of positive and negative affect: The PANAS scales. (1988)Development and validation of brief measures of positive and negative affect: The PANAS scales. (1988)Emotional influences on food choice: Sensory, physiological and psychological pathways (2006)Food selection changes under stress (2006)Emotional eating, depressive symptoms and self-reported food consumption. A population-based study (2010)Content Analysis in Communication Research. (1952)Content Analysis in Communication Research (1953)Television and children : a special medium for a special audience (1986)Communication and Persuasion (1986)ATTITUDES AND ATTITUDE CHANGE (1997)Metaphor and Persuasive Communication: A Multifunctional Approach (2010)Communication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)Social media influencers’ narrative strategies to create eWOM: A theoretical contribution (2020)Effectiveness of Travel Social Media Influencers: A Case of Eco-Friendly Hotels (2021)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)On the Evaluation of Structural Equation Models (1988)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Pleasure, Arousal, Dominance: Mehrabian and Russell revisited (2014)The effect of web advertising visual design on online purchase intention: An examination across gender (2016)How smartphone advertising influences consumers' purchase intention (2018)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)The Long Interview (1988)Ego depletion: Is the active self a limited resource? (1998)Associations between Mindfulness, Self-Compassion, Difficulties in Emotion Regulation, and Emotional Eating among Adolescents with Overweight/Obesity (2018)Preparing for a crisis: examining the influence of fear and anxiety on consumption and compliance (2021)Who is responsible for well-being? Exploring responsibilization in transformative service research (2023)EQS : structural equations program manual (1989)Driving Brand Engagement Through Online Social Influencers: An Empirical Investigation of Sponsored Blogging Campaigns (2019)Opinion leadership vs. para-social relationship: Key factors in influencer marketing (2020)Preparing for an Era of Deepfakes and AI-Generated Ads: A Framework for Understanding Responses to Manipulated Advertising (2021)Advances in Consumer Research (2025)
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References

  • 2000Stress and Food Choice: A Laboratory Study878 cited
  • 2001Persuasion and advertising English: Metadiscourse in slogans and headlines321 cited
  • 2017Why Narrative Ads Work: An Integrated Process Explanation202 cited
  • 2011The impact of advertising on patrons’ emotional responses, perceived value, and behavioral intentions in the chain restaurant industry: The moderating role of advertising-induced arousal172 cited
  • 2000Standing on the Shoulders of Ancients: Consumer Research, Persuasion, and Figurative Language113 cited
  • 2013When food is more than nutrition: Understanding emotional eating and overconsumption82 cited
  • 2010The construction of fun in food advertisements targeting children19 cited
  • 2013Autorregulación en la publicidad de alimentos para niños a través de PAOS: un estudio internacional12 cited

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