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Trust in name brand assessments: The case of the Myers-Briggs Type Indicator. · Study

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ArticleTrust in name brand assessments: The case of the Myers-Briggs Type Indicator.

Christopher J. Lake2019

Article2019

Trust in name brand assessments: The case of the Myers-Briggs Type Indicator.

Christopher J. Lake · Jordan Carlson · A. Grace Antony Rose · Cassandra Chlevin‐Thiele

13 citations·0/0 files stored·The Psychologist-Manager Journal

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Psychological Testing and Assessment Consumer Behavior in Brand Consumption and Identification Personality Traits and Psychology

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References

1991THE BIG FIVE PERSONALITY DIMENSIONS AND JOB PERFORMANCE: A META‐ANALYSIS 1997Dimensions of Brand Personality 2001Relationship of core self-evaluations traits--self-esteem, generalized self-efficacy, locus of control, and emotional stability--with job satisfaction and job performance: A meta-analysis.2000E-commerce: the role of familiarity and trust 2005The international personality item pool and the future of public-domain personality measures 1998Constructive Consumer Choice Processes 1998The effect of store name, brand name and price discounts on consumers' evaluations and purchase intentions 1995Measuring customer‐based brand equity

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2019Given the Time and the Money to Think, Consumers will Rely more on Intuition, Sensations, and Emotions, rather than Rationale, to Decide

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Year2019

Typearticle

Published2019-05-01

VenueThe Psychologist-Manager Journal

ISSN-L1088-7156

Languageen

Citations13

Files0 public / 0

ShelfPsychological Testing and Assessment

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doi10.1037/mgr0000086

openalex_workW2950171514

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