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Organizing for cross-selling: Do it right, or not at all · Study

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ArticleOrganizing for cross-selling: Do it right, or not at all

Christian Homburg2019

Article2019

Organizing for cross-selling: Do it right, or not at all

Christian Homburg · Sina Böhler · Sebastian Hohenberg

18 citations·0/0 files stored·International Journal of Research in Marketing

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Accounting and Organizational Management Innovation and Knowledge Management Corporate Governance and Management

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References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 1977Estimating Nonresponse Bias in Mail Surveys 1977Estimating Nonresponse Bias in Mail Surveys 2005Self‐determination theory and work motivation 1994The Management of Innovation 1993Market Orientation: Antecedents and Consequences 1988An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment 2003A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research

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Year2019

Typearticle

Published2019-06-15

VenueInternational Journal of Research in Marketing

ISSN-L0167-8116

Languageen

Citations18

Files0 public / 0

ShelfAccounting and Organizational Management

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doi10.1016/j.ijresmar.2019.04.002

openalex_workW2950844571

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